(PRESS RELEASE) NEW YORK CITY, NY — Smalls, the first-to-market, cat-only fresh pet food brand, is excited to announce its latest distribution expansion through a partnership with Independent Pet Supply South (IPS South). This partnership will allow Smalls to significantly expand its retail footprint across California and Nevada, providing more cats with access to its high-quality, fresh nutrition through independent pet retailers.
Since launching in 2017, Smalls has been revolutionizing the pet food industry with a fresh approach to feline nutrition. As the nation’s first fresh-food brand made exclusively for cats, Smalls focuses on human-grade ingredients, minimally processed meals, and recipes designed to meet cats’ nutritional needs. Through this new partnership, Smalls will be able to reach even more feline families while supporting independent pet retailers looking to offer premium nutrition options to their customers.
Independent Pet Supply South, a leading distributor serving independent pet retailers across California, Nevada, and Hawaii, is equally enthusiastic about the partnership.
“We’re excited to partner with Smalls to bring their innovative, cat-focused fresh food to our network of independent pet retailers,” said Mike Rou, CEO at IPS South. “Retailers are increasingly looking for differentiated, high-quality nutrition options, and Smalls delivers a unique solution specifically designed for cats.”
“Partnering with IPS South allows us to bring fresh, healthy cat food to even more families while supporting the independent retailers that are so important to the pet community,” said Brian Oost, Senior Director of Retail at Smalls. “IPS South boasts an impressive network of retail partners and a deep dedication to providing premium nutrition. This makes them an excellent partner as we work together to bring healthier food options to cats everywhere, especially in California, where the demand from loving cat parents has been particularly strong.”
The partnership with IPS South represents another key step in Smalls’ retail expansion strategy for 2026. With a mission to improve the health and well-being of cats through proper nutrition, Smalls continues to grow its presence in independent pet retail while bringing fresh, species-appropriate food to more cats nationwide.
For more information about Smalls and its growing product lines, please visit www.smalls.com or contact meow@smalls.com. Retailers interested in carrying Smalls products can contact Independent Pet Supply South at www.ipssouth.com.
About Smalls
Smalls is on a mission to make nine lives ten —through fresh food and treats, bowls, and toys. Smalls is reimagining what it means to nourish our feline companions — and celebrating the humans who love them. Founded by cat people, for cat people, Smalls is building a world where cats (and their parents) can thrive. For more about Smalls, please visit www.smalls.com.
About IPS South
Welcome to IPS South, a leading regional pet food and pet supply distributor deeply rooted in family values and a genuine love and care for pets. IPS South has been a trusted partner in the pet industry, serving California, Nevada, and Hawaii with unwavering commitment and personalized service. IPS South is more than a business; it’s a family-driven company committed to providing exceptional pet foods and supplies. With a heartfelt dedication to quality and service, IPS South stands as your regional partner, providing the personalized touch your business deserves. For more about IPS South, please visit www.ipssouth.com.