(PRESS RELEASE) LOS ANGELES, CA — Clean. Calming. Conscious. After over 25 years of shaping some of the most iconic brands in the beauty and fashion industry, the team behind Always Off Leash has turned their passion for pets into a new line of pet grooming products that make pets feel as good as people do.
Made with skin-friendly ingredients that help protect the natural skin barrier, this collection is redefining everyday pet care. Unlike other brands, it’s as stylish as it is functional — designed to look good on your shelf, smell incredible, and crafted to be 100% vegan and cruelty-free.
Always Off Leash is launching with three initial products: an Everything Balm, a Rinseless Shampoo, and a Grooming Brush. All products feature plant powered ingredients that are cruelty free as well as pH balanced, skin-friendly and free from parabens and sulfates. A new line of textured grooming pet wipes will follow within the month, expanding the brand’s everyday essentials for pets.
- Everything Balm Neroli & Shea Butter
Soothe & Moisturize — Nose. Paws. Ears. Nicks.
From dry paws to chapped noses—this balm does it all. Made with powerful plant-based ingredients, Everything Balm blends coconut, shea, cocoa, and argan oils to deeply moisturize and help seal in hydration and support skin healing, while creating a soft, breathable barrier against the elements. - Rinseless Shampoo Lavender & Cedarwood
Clean & Calming — The between bath refresh.
A clean, calming rinseless shampoo that refreshes coats between baths — lifting dirt, neutralizing odor, and soothing skin in a single spritz. Enriching ingredients like argan oil, chamomile, plant-based enzymes, lavender, and cedarwood gently cleanse, condition, and leave a light natural scent, helping coats stay soft and healthy between washes. Formulated with pH-balanced, skin-replenishing ingredients designed to protect your dog’s natural skin barrier. - Grooming Brush No. 01
Soft & Smooth — The everyday grooming essential.
Our handheld grooming brush combines eco-friendly bamboo with long, firm bristles made from 100% vegan sisal to gently lift dirt and debris while stimulating your pet’s coat and skin. Regular use helps keep your dog’s coat softer, smoother, and healthier-looking. We encourage heavy petting.
“After years working in beauty and fashion, we realized that everything we loved about those industries — great design, clean ingredients, and products that make you feel good — was missing in pet care,” said Cecilia Gates, co-founder of Always Off Leash. “As lifelong pet lovers, we wanted to create something elevated and accessible. Products you can use everyday made specifically for pets with clean, calming, and pH-balanced formulas, because pets should feel as good as people do.”
Founding Team Bios
Cecilia and Dennis met at Gap in the early 2000s, where they spent decades shaping one of the world’s most iconic retail brands. It was at Gap that they ‘cut their teeth’ in global brand building, developing a shared vision rooted in the belief that less is more, and brands should create moments for the masses.
This foundation at Gap became the blueprint for their careers, shaping their philosophy and fueling the success they’ve gone on to achieve across prestige beauty, fashion, and now pet care.
Founder and Chief Creative Officer of Gates Creative, one of the industry’s leading beauty creative agencies, Cecilia Gates’s career includes leadership roles at Gap, Sephora, Kendo, and LOFT. Cecilia works with the world’s top prestige and luxury brands, including Estée Lauder Companies, Unilever, Shiseido, and Colgate-Palmolive.
Dennis Leggett brings deep experience in fashion, retail and brand building. Beginning as one of the founding team members who launched Old Navy in 1994, where he served as SVP of Brand Marketing. He was the creative force behind the iconic Old Navy campaigns that have become part of pop culture history, helping to define the brand’s playful and approachable identity.
For more information, visit Always Off Leash.
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