Physical retail still rules.
Despite the growing popularity of e-commerce, brick-and-mortar retail still rules when it comes to pet food sales.
That’s according to Packaged Facts’ new report Pet Food in the U.S., 13th Edition.
Fully 93 percent of cat owners and 88 percent of dog owners bought pet food in a store in the last year, the company writes in a blog post about the report. And in fact, 81 percent of cat owners and 76 percent of dog owners buy all of their cat/dog food in a store without pre-ordering it elsewhere.
Of all the demographic groups, millennials are the quickest to embrace e-commerce for pet food purchases, Packaged Facts reports. That includes ordering through a website or app and purchasing online for store pickup.
Read more at Packaged Facts