(PRESS RELEASE) VICTORIA, BC — Tuft & Paw, the cat-care brand known for its thoughtfully designed modern cat products and premium tofu cat litter, has announced a new distribution partnership with Independent Pet Supply (IPS).
The partnership expands Tuft & Paw’s presence within the independent pet retail space, providing retailers with improved access, streamlined ordering, and enhanced support through IPS’s established distribution network.
Tuft & Paw’s flagship product is Really Great Cat Litter, a premium tofu-based litter that’s ultra-low tracking, flushable and 99% dust-free. The brand also offers a growing lineup of modern cat essentials that blend style and functionality.
“IPS shares our commitment to supporting independent retailers with high-quality products, education, and service, making this partnership a natural fit,” said Keara O’Brien, Senior Sales Manager at Tuft & Paw. “This marks an important step in our continued retail expansion, allowing us to grow thoughtfully while maintaining the level of service and brand integrity our partners expect.”
“We’re excited to welcome Tuft & Paw to our portfolio, and to help bring their cat products to more independent pet retailers across the Pacific Northwest,” said Neda Khorami CEO at Independent Pet Supply.
Product availability through Independent Pet Supply begins [February 2026], with distribution expanding across the Pacific Northwest.
For ordering information, retailers may contact Independent Pet Supply or visit tuftandpaw.com/pages/wholesale.