Press Releases

Van Den Bosch Expands Wellness Portfolio With Vet-Created Brand Fera Pets

(PRESS RELEASE) HOLLAND, MI — John A. Van Den Bosch partners with Fera Pets, a brand dedicated to redefining pet wellness through veterinarian-developed, science-backed supplements. This partnership strengthens our shared commitment to offering trusted, high-quality products that help pets live healthier and happier lives.

Founded by veterinarian Dr. Michelle Dulake and Emily Hsu, Fera Pets blends Western medicine with Eastern holistic practices to create supplements that deliver proven results. Each ingredient is hand-selected from trusted, ethical sources and combined through years of research and testing to ensure optimal health benefits for pets. Fera Pets unites traditional botanicals with modern innovation to create purposeful, holistic solutions that are raising the bar for pet care. From Hip & Joint Chews and Organic Probiotics & Prebiotics Powder to premium Fish Oil, Fera Pets offers a full range of soft chews and toppers that promote gut, joint, skin and coat, immune health and more for dogs and cats alike. Monte Griffin, National Sales Manager at Fera Pets said, “We’re thrilled to partner with Van Den Bosch to bring our science-backed supplements to even more pet parents. Together, we’re setting a new standard for pet wellness built on quality, trust, and innovation.”

“Our partnership with Fera Pets is built on shared values of transparency and pet wellbeing,” stated Abby Siebern, VP of Sales & Purchasing at John A. Van Den Bosch. “We’re proud to support a brand that puts such care into every ingredient and look forward to building a long-lasting partnership.” Fera Pets products are available now to John A. Van Den Bosch customers online and in the October Flyer.

About John A. Van Den Bosch LLC

John A. Van Den Bosch is a trusted name in the pet food products distribution industry and manufacturer of Nature’s Window wild bird seed, known for its high-quality offerings and reliable services. With a rich history of serving retailers, John A. Van Den Bosch has earned a reputation for excellence and professionalism. vboschhome.com

About Fera Pets

Fera Pets was founded by lifelong friends Dr. Michelle Dulake, DVM, and Emily Hsu with a mission to create highquality, science-backed supplements that combine Eastern and Western wellness philosophies. Guided by a commitment to transparency and sustainability, Fera Pets’ NASC-certified formulas support pets’ long-term health using only premium, responsibly sourced ingredients. ferapets.com

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