(PRESS RELEASE) BROOKLYN, NY — Van Leeuwen Ice Cream, the Brooklyn-born and nationally beloved ice cream brand known for its made-from-scratch dairy and vegan ice cream, has teamed up with fresh, human-grade dog food brand Ollie to launch its first-ever ice cream for dogs. The new offering is available starting today at Van Leeuwen scoop shops across the country, as well as at most Petco locations nationally and online at petco.com for buy online, pick-up in-store orders. Additionally, Ollie subscribers can add this tasty delight to the orders, and those who join an Ollie subscription from June 3-13 will receive a free pint with the purchase.
Van Leeuwen and Ollie collaborated to create a signature peanut butter and banana recipe that pups will love. The non-dairy ice cream is sweet and salty, featuring swirls of drool-worthy peanut butter, and gets the bark of approval. The partnership underscores the mission of both Ollie and Van Leeuwen to deliver delicious food made with simple, premium ingredients that contribute to a happy life. All dog owners can feel good about sharing this summer treat with its pups knowing this new flavor uses all dog-safe, premium ingredients that meet both Ollie and Van Leeuwen’s quality standards.
In addition, Van Leeuwen and Ollie are hosting a series of ice cream truck events from coast to coast to celebrate the launch. The events will feature complimentary tastings of the new ice cream for all dogs, as well as free scoops of Van Leeuwen favorites for humans.
The celebratory events will take place:
- June 1: New York City, Washington Square Park
- June 2: New York City, Union Square
- June 8: Los Angeles, Abbot Kinney
- July 9: Petco Park in San Diego (ice cream for dogs only)
Ben Van Leeuwen, Van Leeuwen co-founder and CEO, said: “We’re excited to partner with Ollie to create an extra special treat for pups. It’s the perfect flavor combo – my dog Hachi and our office dogs taste-tested it and could not get enough of it. We hope yours will love it too.”
“At Ollie, quality is always top of mind. Not just when it comes to sourcing our fresh ingredients, but also the quality of our dogs’ lives,” says Nick Stafford, Ollie CEO. “We wholeheartedly agree with Van Leeuwen that happiness is healthiness, which is why we put just as much love and care into our treats as we do our main meals. We want dogs to live long, healthy lives filled with the joy and adoration they deserve, fueled by the nutrition they need. I am beyond thrilled about this collaboration, which will bring even more enjoyment to our beloved dogs.”
About Van Leeuwen Ice Cream
Van Leeuwen began as a yellow scoop truck on the streets of NYC in 2008 by Ben Van Leeuwen, Pete Van Leeuwen and Laura O’Neill, who were on a mission to make good ice cream from good ingredients that makes you feel good. The French-style ice cream (made with more than double the amount of egg yolks as standard ice cream) quickly gained a loyal following. Van Leeuwen has since expanded and has over 50 scoop shops in New York, California, New Jersey, Boston, Pennsylvania, DC, Colorado, Connecticut and Texas. Van Leeuwen also recently opened its first international scoop shop in Singapore. Pints, ice cream bars and ice cream sandwiches are available in grocery stores across the country and to order for nationwide shipping from the website. To keep up with everything Van Leeuwen Ice Cream, follow the brand on Instagram @vanleeuwenicecream or visit www.vanleeuwenicecream.com.
Van Leeuwen is known nationally for creative seasonal flavors with a genuine focus on good ingredients and no unnecessary stuff, and for out-of-the-box limited-edition collaboration flavors such as Hidden Valley Ranch, Kraft Macaroni & Cheese and BIGFACE Coffee Affogato in partnership with NBA All-Star Jimmy Butler. Its extensive menu features more than 30 signature flavors including its award-winning Vanilla Bean (named best vanilla ice cream by The New York Times/Wirecutter), Honeycomb, Pistachio (made with Pistachios sourced from Mount Etna in Sicily), Marionberry Cheesecake (made with vine-ripened berries from Oregon farm partner Stahlbush Island Farms), Praline Butter Cake and Earl Grey Tea, in addition to sundaes, housemade waffle cones, ice cream sandwiches, root beer floats, milkshakes and pints to-go. Popular vegan flavors include Banana Bread Pudding, Peanut Butter Brownie Honeycomb, Strawberry Shortcake and more.
About Ollie
Ollie believes our pups deserve better than the poor quality, one-size-fits-all dog food parents have been unknowingly feeding its pups for years. That’s why we made it our mission to provide the highest quality, human-grade food in personalized portions that lead to lean, healthy, happy pups and longer, more active lives. Our recipes are developed by experts in dogs, food science, and vet nutritionists – and Ollie uses pup parent feedback and diagnostic data from hundreds of thousands of dogs to continuously improve our formulations and deliver the healthiest outcomes.