(PRESS RELEASE) With almost 120 years of combined expertise in bird nutrition, Versele-Laga and Psittacus join forces. Both companies share a passion for innovation and scientific research into the natural nutritional needs of birds at all life stages. They work closely with veterinarians and nutritionists to develop high-quality, tailored nutrition products that support the well-being of birds worldwide.
This partnership marks a significant milestone for both companies, united by a shared passion for birds. It not only strengthens their leadership in the bird nutrition market but also enhances their ability to make a positive global impact on the lives of birds and their natural habitats.
Versele-Laga and Psittacus remain pet food leaders, driven by quality, innovation, and a deep commitment to birds.
A Shared Future
“We are delighted to welcome the experienced Psittacus team into our family,” says Versele-Laga. “With our combined expertise and infrastructure, we can develop innovative products and better serve the market with premium bird nutrition and related services.”
Psittacus will continue to operate as an independent subsidiary, with Teresa Masuet remaining as General Manager. Xavier Viader will join the Versele-Laga Bird Nutrition Expert Group, and Elia Viader will continue to lead Sales & Marketing. Psittacus will retain its focus on high-quality bird nutrition while gaining access to Versele-Laga’s global infrastructure and market expertise.
Biodiversity and Nature Conservation at the Core
Versele-Laga and Psittacus share a deep commitment to biodiversity and nature conservation. For 22 years, Versele-Laga has been the main sponsor of Loro Parque Fundación in Tenerife, playing a crucial role in saving 12 critically endangered parrot species from extinction. Through this partnership, Versele-Laga also supports over 270 international conservation projects that safeguard the survival of birds and ecosystems worldwide.
Psittacus actively contributes to environmental protection, animal welfare, education, and scientific research through the Psittacus Foundation. The foundation will continue to work closely with both parent company Psittacus Catalonia and Versele-Laga to expand this mission and amplify its impact.
About Versele-Laga
Versele-Laga is a leading manufacturer of high-quality food and care products for pets and performance animals with 11 factories on 3 continents. We sell our strong brands in over 85 countries thanks to our team of 1.100 colleagues with a true passion for animals. Our group headquarters are based in Deinze near Ghent. We produce more than 95% of our products in house starting from the best raw materials until the final packed product.
We are a family-owned company with more than 90 years of expertise and a strong track record of growth and innovation. Every day, we are nurturing the bond between people and over 25 million animals with the best nutrition and care products. We take our responsibility to improve the wellbeing of people and animals seriously and we contribute to a better planet through local sourcing, lower CO2 emissions, energy and waste reduction.
About Psittacus
Psittacus Catalonia is a company founded in 1998. Its initial objective was the breeding of African Grey Parrots (Psittacus erithacus erithacus), creating one of the largest breeding centers in Europe. It soon began to develop products for its parrots, in order to offer the best formulated food for its own birds. And so it was, expanding the development of specific products for avian breeding.
Psittacus has always sought excellence in its formulations to achieve the best results. It has distinguished itself in the world market by developing products for the neonatal stages of birds. It has been able to hand-rear most species of parrots and other birds from birth. For all these reasons, it has made its goal concrete with the creation of the Psittacus Foundation, which develops annual programs to improve and develop products and breeding protocols. Keeping Birds in general has a positive effect on the health of the humans.