(PRESS RELEASE) GREEN BAY, WI — Vital Essentials, the flagship brand of Carnivore Meat Company and trusted leader in raw pet nutrition, announced its launch into Hollywood Feed locations across the U.S. Beginning this month, pet parents can now find Vital Essentials’ complete line of freeze-dried raw dog and cat food – including patties and mini nibs – at all 174 Hollywood Feed stores nationwide. The brand’s frozen raw line will follow shortly after, arriving in 30 pilot stores across Ohio and Kentucky by mid-November.
The partnership represents a strategic expansion for Vital Essentials within the specialty pet channel. Hollywood Feed, one of the nation’s fastest-growing pet retailers known for exceptional service and education, provides an ideal opportunity for Vital Essentials to reach more families while staying true to its neighborhood pet roots.
“Hollywood Feed has built an incredible reputation for trust and expertise within the communities it serves,” said Heather Govea, CEO of Carnivore Meat Company. “This marks the start of a long-term partnership that strengthens our commitment to neighborhood pet retail, bringing Vital Essentials to more families and helping pet parents experience the benefits of raw nutrition for years to come.”
As part of the launch, Hollywood Feed stores will feature in-store merchandising – including custom T- shirts, headers, shelf talkers and aisle violators – to highlight Vital Essentials’ freeze-dried and frozen offerings. Select stores will also feature dedicated freezers to showcase the frozen Butcher Cut Protein line, making it even easier for pet parents to explore the full range of products.
“We’re proud to partner with Vital Essentials, a brand that shares our commitment to quality nutrition and trusted pet care,” added Shawn McGhee, Founder and President of Hollywood Feed. “Our customers rely on us for products they can feel good about feeding their pets, and this partnership allows us to continue delivering exceptional value and nutrition to the communities we serve.”
With this expansion, Vital Essentials continues its mission to democratize raw feeding and help pet parents see transformative health benefits by incorporating as little as 20% raw protein into their pets’ diets. For more information on Vital Essentials products and to find a retailer near you, visit here.
About Carnivore Meat Company
Carnivore Meat Company is an award-winning leader in premium raw frozen and freeze-dried pet food and treats. Based in Green Bay, Wisconsin, the company is widely recognized as a pioneer in raw pet nutrition and owns and operates the largest freeze-dried manufacturing facility for pet food in NorthAmerica. The company’s freeze-dried division also supplies private label, co-packing, and ingredient solutions to customers worldwide. Its rapidly growing brand, Vital Essentials, is distributed through more than 7,000 U.S. retailers, 14 international markets, and online. Carnivore Meat Company has earned numerous accolades for growth and manufacturing excellence, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction, and six consecutive placements on the Inc. 5000 list of America’s Fastest-Growing Private Companies. Learn more at CarnivoreMeat.com.
About Hollywood Feed
Hollywood Feed is a family-owned, community-driven pet supply retailer dedicated to providing high- quality food, treats, toys, and accessories for pets and their families. Founded in Memphis, Tennessee, Hollywood Feed has grown from a single neighborhood store into one of the nation’s fastest-growing pet retailers, now serving customers across more than 170 locations. Each Feed Team member receives over 40 hours of training annually from veterinarians, nutritionists, and behaviorists through Hollywood Feed University to ensure knowledgeable, personalized service. With a commitment to U.S.-sourced products, community giving, and exceptional customer care, Hollywood Feed continues to deliver on its promise: If your pet doesn’t love it, or you don’t love it, we’ll gladly replace or refund it. Learn more at HollywoodFeed.com.