The deal will help expand the SHERPA brand.
NOVATO, CA — Worldwise Inc. announced that it has entered into a joint venture and exclusive partnership with Incept Holdings, maker of PatentoPet and OlviPet products.
Worldwise stated in a press release: “This exciting partnership reinforces Worldwise’s commitment to further expand the market-leading SHERPA brand into the growing pet travel category as well as enter the treat category with an innovative approach to health and wellness utilizing unique, proven formulations.”
PatentoPet is a brand of training and control devices that have been used in Europe for nearly a decade.
According to the release, the line is “a perfect addition to the new SHERPA travel line,” scheduled to launch at SuperZoo in Las Vegas, July 25-27.
OlviPet treats and nutritional supplements “come with a commitment to 100% natural formulations made with a proprietary OlviPet olive oil and seed mix,” according to the release.
“As a trusted innovator in the pet training, control device, treat and nutritional supplement segments, the PatentoPet and OliviPet brands will further enhance the innovation and new technologies in the Worldwise portfolio,” said Kevin Fick, CEO of Worldwise. “Incept also brings strong relationships with international retailers to propel Worldwise’s growth outside of the North American market.”
Tzanis Fountoulakis, CEO of Incept, said his company is “thrilled for the opportunity to partner with Worldwise Inc. and eager to reach a successful market penetration in both North and South America.”