Products

5 Veteran-Owned Pet Brands to Carry in Your Store

These veterans continue to serve, inspiring businesses and products your customers and their pets will be thankful for.

Published

4 days ago

November 7, 2025

Melissa L. Kauffman PETS+ November-December 2025

THESE VETERANS CONTINUE to serve, inspiring businesses and products your customers and their pets will be thankful for.

Seaside Collar
BAYDOG

High-end collar features 100%-cotton woven rope, oil-buffed leather in a natural finish and tarnish-resistant brass hardware. In S-L. In Clifford Red, Navy, Sunset Pink and Sea Foam. With matching leashes. Founder/CEO Barton O’Brien: U.S. Marine Corps veteran, AH-1W Cobra pilot served three combat tours in Iraq.

baydog.com, [email protected], baydogwholesale.com, (443) 808-8664

$35

Lick Stick
SODAPUP

Hand-held interactive enrichment lick sticks. Simply smear peanut butter or other tempting soft food on the lick stick and use it for trick, basic or target training. Promotes bonding between your customers and their dogs. In Yellow Beehive, Pink Ice Cream Cone and Blue Starburst. 11.5 in. Made in the U.S. Family-owned by Adam Baker, U.S. Coast Guard veteran.

sodapup.com, [email protected]

$9.99

Barrett Tough
ETHICAL PRODUCTS

Constructed from solid natural rubber with no seams. Long-lasting, comes with 100% lifetime guarantee. Line includes Barrett Balls (three sizes), Tough Retriever Stick, Ring, Tennis Jumble and Tumbler. 2.5-9.5 in. Developed by James Hayes, U.S. Army veteran, and inspired by his service dog, Barrett. Ethical Products supports The Headstrong Project.

ethicalpet.com, (800) 223-7768

$9.69-$38.99

Armstrong’s Original Crickets
ARMSTRONG’S CRICKET FARM-LA

Easily digestible house cricket contains nutrition reptiles need. Gentle, non-biting crickets make mealtime fun. FDA-approved as safe reptile food. Pinheads to adults. Original Cricket available since 1947. Family-owned by Brandon Armstrong, U.S. Marine Corps veteran.

armstrongcrickets.com, [email protected]

$12-$35

CBD Soft Chews
FETCH BY EXTRACT LABS

Crafted with organic full-spectrum hemp oil and real bacon flavor, each Calming Maple Bacon soft chew helps pets stay calm and comfortable. 10mg of CBD per chew/300mg CBD per jar. No artificial additives. Carries NASC Quality Seal. Made in the U.S. Extract Labs Founder and CEO Craig Henderson: nominated twice for Bronze Star and awarded the U.S. Army Commendation Medal With Valor.

extractlabs.com, [email protected], (303) 927-6130

$49.99

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Reduce Your Pet’s Hip & Joint Discomfort with the Most Researched Hyaluronan on the Market

Nearly 60% of dogs and 90% of cats suffer from joint discomfort. Trixsyn joint supplement contains a patented and proven hyaluronic acid molecule for maximum efficacy to promote joint, bone, soft tissue, and cartilage health, keeping your pet feeling comfortable, for longer. Trixsyn is veterinarian recommended, safe and all-natural, and contains research-proven ingredients. Get your paws on the most-researched hyaluronic acid on the market. Learn more at Trixsyn.com.