SPONSORED CONTENT 5 WAYS TO ATTRACT TOP TALENT It might be the toughest job market the pet industry has ever seen. But getting creative — and mastering a few tools — can help you to attract and hire the cream of the crop. As a pet products retailer or manufacturer, you know all too well how the job market has changed over the past two years. Businesses lost valuable staff members for a variety of reasons: burnout, a desire for greener pastures or retirement. And the “great resignation” has seen a lot of folks reexamining their priorities and careers. If you’re in the market for talent, Dolittle Search — the pet industry’s premier executive recruiting firm — recommends five simple things you can do right now to up your hiring game and secure the talent you need to move your business forward! BE A VISIBLE HIRING MANAGER 1 Social media (Facebook, Instagram, LinkedIn) is a vital way for companies to present themselves to prospective customers — and employees! Get the word out and have some fun doing it with posts or videos. If your social media is appealing, fun and insightful, prospective employees will feel the same way about your company. ARTICULATE WHY IT’S SO GREAT TO WORK WITH YOU 2 Who doesn’t want to work for a great company that’s passionate about its goals, products, services and especially, its people? Managers sometimes forget the positive things they do within their communities and how that keeps their employees happy and motivated. Think about how your organization gives back, and how your staff’s involvement in those activities can add fulfillment to the team atmosphere. COMMUNICATE THE CAREER PATH 3 Keeping and nurturing your company’s talent is important to your bottom line. Make sure to communicate the tangibles and intangibles to your prospective employees so they can learn about the advantages of working with you and how their experience will help them grow and thrive in the future. If internal advancement is encouraged, let that be known. The goal is to hire and keep satisfied, long term employees. WRITE AND POST A GREAT STORY 4 When creating a job posting, remember you’re allowed to be fun and inspirational as well as informative. Use it as an opportunity to talk about your company’s commitment to the greater good, such as wellness, sustainability or even helping shelter pets. The more you tell prospective employees about your company’s goals, aspirations and culture, the better your chances for gaining a passionate, motivated employee! INVEST IN AN EXECUTIVE RECRUITING FIRM 5 Sometimes, it’s advantageous to hire specialists in the pet industry to deliver the talent to you rather than trying to do it all on your own. A recruiter who knows your niche can produce high-quality candidates because they are not limited to only those people looking for a new role. We recruit talent for Fortune 500 corporations, venture and private equity groups, family-owned businesses and non-profits. We’ve successfully recruited candidates from various industries, functions and regions and placed them in influential pet industry roles. Contact us directly to see how Dolittle Search can help you to find the best candidate — or become a candidate yourself! E contact@dolittlesearch.com P (605) 600-1715 W dolittlesearch.com
