FROZEN RAW FOOD REMAINS an excellent way for indies to compete against big-box and online stores, but the raw category itself has expanded to include dehydrated and freeze-dried offerings, plus specialty carnivore blends and supplements such as protein-packed drinks. We’ll discuss the entire range of products and how to sell them at the PETS+ Wellness Summit.
Dr. B’s Raw Pet Food for Cats
Longevity
KEY FEATURES: Classic proteins like duck, chicken and turkey, plus vital superfoods like green tripe and mushrooms.
SALES TIP: Sell it as a functional food: a diet designed by a holistic veterinarian to support a pet’s immune system.
drbslongevity.com, (973) 837-6606
$15.99 (24-ounce)
Raw Goat Milk
Primal Pet Foods
KEY FEATURES: A raw booster shot of vitamins, minerals, electrolytes, trace elements, enzymes, protein and fatty acids.
SALES TIP: The universal dairy: Goat’s milk is easily absorbed by a wide variety of animals.
primalpetfoods.com, (415) 642-7400
$6.99
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Straight Formula
Answers
KEY FEATURES: An all-organic, raw fermented pet food made from pasture-raised ingredients for dogs with sensitivities.
SALES TIP: Available in four proteins that can be rotated: chicken (at price shown here), beef, pork and turkey.
answerspetfood.com, (800) 431-8480
$4.75 (16-ounce)
Beef and Salmon Recipe
The Simple Food Project
KEY FEATURES: Fit for the carnivore, this blend of 16 raw, whole-food ingredients is high in protein and low in carbs. Available for dogs and cats.
SALES TIP: Sell it as a small-batch blend — each freeze-dried and dehydrated recipe is made in facilities owned and operated by the company.
simplefoodproject.com, (800) 451-5267
$84.99 (6-pound)
Tiki Cat Raw
Tiki Pets
KEY FEATURES: High-quality chicken, uncooked like prey, with ground bones and bone broth.
SALES TIP: More room for meat: This carnivorous blend leaves no space for fruit or vegetable fiber.
tikipets.com, (866) 821-8562
$5.99 (24-ounce)
Rawbble
Bixbi
KEY FEATURES: Whole food nutrition without over-processed meat meals. New kibble recipes include Landatarian for red meat eaters and Wingatarian for those who like to eat birds.
SALES TIP: Indy-exclusive and as close to raw as a kibble can get.
bixbipet.com, (303) 666-1070
$69.99 – $89.99 (4-pound)
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Vital Cat Frozen Cat Food
Vital Essentials
KEY FEATURES: Made with only chicken, duck, turkey or rabbit, plus organs and bone to satisfy cats’ carnivore cravings.
SALES TIP: Packable and stackable, these re-sealable containers are easy to display on freezer shelves.
veraw.com, (800) 743-0322
$8.29 (14-ounce)
Raw Frozen Cat Nibbles
Northwest Naturals
KEY FEATURES: A raw blend partially frozen at processing then individually quick frozen to keep the integrity of the mix of muscle and organ meats.
SALES TIP: Prime cuts: These diets are chopped — never ground.
nw-naturals.net, (866) 637-1872
$31.99 (11-ounce)