Headlines

Dog-Food Startup Raises $39M

It delivers to customers’ homes.

Published

5 years ago

January 16, 2019

PETS+ Staff

A startup company focused on craft dog food has completed a $39 million financing round.

The Farmer’s Dog launched in 2015 “to disrupt an industry that mostly relies on food-shelf stable, preservative-heavy dry food,” Fast Company reports. It delivers pet food to customers’ homes.

The Farmer’s Dog’s total funding is now at $49 million.

Leading the new funding round was Insight Venture Partners. Other contributors included Forerunner Ventures and Shasta Ventures.

The Farmer’s Dog Co-Founder and CEO Jonathan Regev told Fast Company: “When you look at pet food, this processed food is being fed to them every single day, every single meal, for their entire life.”

His company seeks to change that. Its food “includes whole chunks of fresh ingredients like carrots, turkey, parsnips, chickpeas, broccoli, and spinach,” according to Fast Company.

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