Connect with us

Press Releases

Smart Cookie Barkery Unwraps New Holiday Treat Lineup for Dogs & Cats

New festive flavors and packaging offer retailers a fresh way to boost seasonal sales.

mm

Published

on

(PRESS RELEASE) GOLDEN, CO — Smart Cookie Barkery, known for its handcrafted, small-batch treats made with real, high-quality ingredients, announced its 2025 holiday lineup—featuring festive flavors, best-selling formulas, and a brand-new product just for cats. Designed to capture the spirit of the season and help retailers drive incremental sales, these new items offer both standout shelf appeal and trusted quality.

This Halloween, Smart Cookie is giving one of its most popular treats a spooky makeover:

  • Rabbit & Pumpkin Soft & Chewy Treats – Halloween Edition
    A seasonal spin on one of Smart Cookie’s best-sellers, these soft & chewy treats now come in playful Halloween packaging. Made with real rabbit and pumpkin, they’re a gentle, flavorful option for dogs with sensitivities—perfect for themed displays and seasonal gift sets.

For the winter holidays, Smart Cookie is launching three festive treats designed to create excitement in the pet aisle:

  • Turducken Soft & Chewy Treats – Christmas Edition
    Celebrate the holidays with a delicious blend of turkey, duck, chicken, and sweet potato. These soft treats capture the comfort-food vibes of the season and are an easy upsell for customers looking to spoil their pups with something special.

Advertisement
  • Muttsletoe Crunchy Biscuits – Holiday Classic
    Back by popular demand, these crunchy biscuits are made with turkey, pumpkin, and cranberry. With festive packaging and familiar seasonal flavors, they’re a proven favorite that’s perfect for holiday merchandising and gift bundles.

  • Rabbit Jerky Treats for Cats – Christmas Edition
    New to the lineup and made just for cats, this single-ingredient rabbit jerky is a high-value treat that cats go crazy for. Wrapped in festive holiday packaging, it’s a novel, premium option that adds excitement to the cat treat section—just in time for holiday shopping.

This year’s holiday collection is handcrafted with care in small batches and designed to deliver strong performance at retail. With eye-catching seasonal packaging and recipes pets love, Smart Cookie Barkery helps retailers make the most of the busiest shopping season of the year.

To learn more or place pre-orders, visit us at Booth #2638 at SuperZoo 2025 or contact us directly [email protected]

About Smart Cookie Barkery

Smart Cookie Barkery creates thoughtfully crafted dog and cat treats in Golden, Colorado, using real ingredients and small-batch cooking methods that lock in flavor and nutrition. Proudly supporting independent pet retailers, Smart Cookie is committed to transparency, quality, and innovation in every bite.

Advertisement

FEATURED VIDEO

P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news
and business ideas from PETS+.

Advertisement

Most Popular