(PRESS RELEASE) SÃO PAULO, BR — PremieRpet, Brazil’s leading super-premium pet food brand committed to animal health and well-being, is proud to serve as a Diamond Sponsor of the 2025 Jaguar Parade in Belém. The open-air exhibition, held during the United Nations Climate Change Conference (COP30)—the world’s most important gathering of global leaders on environmental issues—transforms Belém into a city-wide gallery with 52 colorful jaguar sculptures, spotlighting wildlife conservation and the Amazon’s biodiversity. By displaying the sculptures during COP30, the parade sends a powerful message directly to key decision-makers, strengthening support for jaguar conservation throughout Brazil and beyond.
This year’s Jaguar Parade features 42 sculptures painted live in Belém by local artists, including Indigenous and riverside community members. The artworks celebrate the rich cultural and environmental diversity of the Amazon. The exhibition also includes select sculptures from previous events held in São Paulo, Rio de Janeiro, Belo Horizonte, Florianópolis and in international cities such as New York, Cali and Paris, where the Jaguar Parade was part of the 2024 Olympic Games. According to curator Vania Leal, who also curated the Bienal das Amazônias, no other COP30 project has engaged as many local artists.
As a Diamond Sponsor, PremieRpet’s logo is prominently featured on the plaques of all sculptures and across the Jaguar Parade’s social media channels. In addition, the company holds exclusive sponsorship of two sculptures, showcasing its commitment to environmental awareness alongside local artists and cultural initiatives.
“Supporting jaguar conservation reflects our deep respect for Brazil’s wildlife and ecosystems,” said Fernando Maluf, Executive Vice President of PremieRpet. “Through partnerships with initiatives like Onçafari and the Jaguar Parade, we’re helping preserve an iconic species while promoting awareness of the critical role jaguars play in maintaining thriving forests and wetlands. These efforts reinforce our commitment to protecting the environment and strengthening the relationship between people, pets and nature.”
After the exhibition concludes on November 30, the sculptures will be auctioned, with proceeds benefiting organizations focused on jaguar conservation, including Onçafari, Panthera, Ampara Silvestre and Instituto Peabiru.
Photo courtesy of Artery
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About PremieRpet
PremieRpet was the first company to produce super premium pet food in Brazil and pioneered the concept of indoor and breed-specific formulas. The company developed Natoo for U.S. pet parents seeking natural, high-quality nutrition. Crafted at the company’s own LEED Gold-certified, 100% solar-powered facility in Brazil, Natoo products are made with ethically sourced ingredients and held to the highest safety and quality standards.
A Pet Sustainability Accredited Business and ClimatePartner certified, Natoo is committed to Better Pets. Better Planet.™ The brand actively reduces its environmental impact by planting hundreds of eucalyptus trees annually and preventing 16,000 tons of CO₂ from entering the atmosphere. As a Jaguar Friend company, Natoo supports conservation of the Pantanal wetlands and efforts to protect thousands of jaguars from extinction. Beyond nutrition, Natoo invests in veterinary education, supports pet adoption programs, and contributes to children’s medical care in underserved communities. The brand is also SQF Certified under the Global Food Safety Initiative and holds the Polen Seal for offsetting 100% of its packaging through recycling. To learn more, visit www.NatooPetFoods.com.
About the Jaguar Parade
The Jaguar Parade is an artistic movement with a powerful purpose: to unite art and awareness to promote the preservation of the jaguar and its natural habitats. Through open-air cultural exhibitions, the Jaguar Parade brings art and purpose to key locations and iconic settings in the cities it visits. The jaguar sculptures, created by talented artists, transform these spaces into veritable open-air galleries, sparking curiosity, inspiring reflection, and promoting dialogue about the importance of conservation.
At the end of each exhibition, the sculptures are auctioned off, and 100% of the net proceeds go to jaguar conservation projects, helping to ensure a safer future for this vital species and the ecosystems of which it is a part. For more information, visit www.JaguarParade.com.
