(PRESS RELEASE) MIAMI, FL — Wynwood Dog Food Co., the leading fresh dog food brand specializing in balanced and prescription diets that deliver measurable health improvements, announced the launch of two new prescription diets under its FRESH RX line: Low Fat Digestive Support and Weight + Mobility Support. The new diets will officially debut at the 2026 Veterinary Meeting & Expo (VMX), where Wynwood has been selected to participate in the highly competitive New Product Showcase, a distinction reserved for a limited number of innovative products across the industry.
Designed to address common but complex nutritionally responsive conditions, the new FRESH RX diets offer veterinarians and pet parents a fresh, gently cooked alternative to traditional prescription kibble and canned options—without compromising clinical intent or regulatory standards.
“This launch is about listening to veterinarians and their clients,” said Michael O’Rourke, CEO of Wynwood Dog Food Co. “Pet parents want higher-quality food options when their dog is sick, and veterinarians want solutions that work clinically and economically. FRESH RX delivers both.”
Addressing Critical Gaps in Prescription Nutrition
The Low Fat Digestive Support diet is formulated for dogs with acute gastrointestinal upset, fat-responsive conditions such as pancreatitis and hyperlipidemia, and possible adverse food reactions. Featuring a novel protein source, highly digestible ingredients, and added prebiotics and probiotics, the diet supports gut health, stool quality, and immune function while maintaining complete and balanced nutrition.
The Weight + Mobility Support diet is designed for veterinarian-guided weight loss in overweight or obese dogs, while simultaneously supporting joint and musculoskeletal health. Unlike traditional weight-management diets that rely heavily on fiber and calorie restriction, this fresh formulation delivers high-quality protein to preserve lean muscle mass, optimized satiety, and omega-3 fatty acids to help manage inflammation and support mobility—while safely allowing up to a 20% calorie reduction without nutrient deficiencies.
Both diets are formulated to meet AAFCO requirements for adult maintenance and were developed by a Board-Certified Veterinary Nutritionist and a PhD Animal Nutritionist.
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Fresh Food, Clinical Precision
Wynwood’s FRESH RX products are built to mirror the clinical intent of existing prescription diets from legacy brands, while removing the constraints of ultra-processing. By leveraging whole ingredients, gentle cooking, and higher nutrient density, Wynwood offers veterinarians a true one-to-one fresh food alternative—at a comparable price point to prescription canned options.
“Pet parents want better food options when their dog is sick,” added O’Rourke. “FRESH RX gives veterinarians a fresh, clinically aligned alternative without increasing the cost of care.”
As demand for fresh food continues to rise, Wynwood aims to bridge the gap between consumer expectations and veterinary standards, offering solutions that work clinically, economically, and practically in real-world settings.
More information on the two new diets can be found at the links below:
VMX 2026 Details
Wynwood Dog Food Co. will be exhibiting at:
- Booth #5604
- New Product Showcase: Booth #4424
Company leadership and nutrition experts will be on-site and available for interviews throughout VMX.
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The new Fresh Rx diets are expected to be available in Q1 2026.
About Wynwood Dog Food Co.
Wynwood Dog Food Co. is a Miami-based fresh dog food brand specializing in balanced and prescription diets that deliver measurable health improvements. Founded in 2015, the company offers the nation’s largest selection of fresh, therapeutic recipes made with 100% human-grade ingredients. Every recipe is formulated in-house by a team of PhD nutritionists and board-certified veterinarians to meet AAFCO and NIH standards for complete and balanced canine nutrition. Wynwood Dog Food operates four retail locations across South Florida, maintains a 3,000-square-foot production facility, and ships nationwide. Learn more at wynwooddogfood.com
