(PRESS RELEASE) ORLANDO, FL. | BOOTH #2478 — Americans love their pets, but dealing with pet waste remains one of the most unavoidable parts of daily pet care. The American Pet Products Association (APPA) reports that about 70% of U.S. households own a pet, meaning millions of families manage everyday routines like scooping litter boxes or disposing of dog waste.1 Those tasks often involve direct contact with waste and persistent odors inside the home.
Red Rocket Pets, an American family-owned company known for developing patented pet waste management solutions, will debut CLEO, a new disposal system designed to eliminate both odor and the need to touch pet waste. Powered by the company’s TWIST’R technology, CLEO seals waste instantly with a simple twisting motion that locks odors inside and keeps hands clean. The product will make its first public appearance at Global Pet Expo in Orlando (March 25–27).
Unlike larger disposal systems currently on the market, CLEO features a compact cylindrical shaped design measuring roughly 10 inches in diameter and 18 inches high, making it easy to place beside litter boxes or waste stations. The smaller footprint also allows for more efficient shipping and retail storage, a practical advantage for retailers and distributors.
Key Features
- Touch-free TWIST’R sealing system: A 360-degree twist handle opens the liner to receive waste and seals it instantly with a reverse turn, locking odors inside.
- Completely sealed bag removal: Full bags can be removed while remaining fully sealed, preventing odor release during disposal.
- Streamlined bag system with large interior diameter: The chamber design allows liners to slide out easily when full, preventing jams or obstruction during removal.
- Compact, retailer-friendly design: cylindrical shaped unit measuring about 10 inches in diameter allows cost-efficient shipping and convenient placement in homes.
- Quick three-piece assembly: Top bin, bottom bin, and lid snap together easily. Each unit includes a scoop bin, litter scoop, and decorative paw accents.
- Economical Red Strap refill bags: The compatible refill system holds up to 14 pounds of litter, offering a more affordable alternative to tube-film liners that require cutting and tying wasteful knots in expensive film.
CLEO is part of Red Rocket’s TWIST’R family of pet waste management systems, supplementing the company’s earlier cardboard bag frame design with a more affordable yet still odor free alternative.
“For millions of pet owners, the worst part of loving their animals is dealing with the mess,” said Tom McConnell, founder and CEO of Red Rocket Pets. “CLEO changes that routine completely. With TWIST’R technology, you don’t touch the waste, you don’t smell the waste, and the entire process takes seconds. It’s simple engineering built around a problem every pet owner understands.”
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Red Rocket develops patented waste management systems designed to simplify everyday pet care routines while improving hygiene in the home. The company’s products are available nationwide through select pet specialty retailers and major online marketplaces including Amazon and Walmart, serving a growing number of pet owners seeking cleaner, simpler solutions.
Retailers, buyers, and media attending Global Pet Expo are invited to visit Red Rocket Pets at booth #2478 for demonstrations of CLEO and the TWIST’R disposal system.
About Red Rocket Pets
Red Rocket Pets develops practical pet care products that make everyday life easier, cleaner, and more enjoyable for people and their pets. Founded by the McConnell family, Red Rocket Pets brings over 50 years of experience in pet and consumer product development. Many of the products are proudly made in the USA and available at redrocketpets.com, along with leading retailers including Amazon, Chewy, Walmart, and Tractor Supply. Red Rocket Pets’ mission is to create innovative, meaningful products people truly use—identifying everyday pain points and delivering smart, effective solutions.
