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Animal Supply Company Creates Solution for Indies to Sell Online

It will partner with platforms such as BigCommerce and Shopify.

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(PRESS RELEASE) Animal Supply Company has announced it will partner with major e-commerce platforms, including BigCommerce and Shopify, to help independent pet retailers expand beyond traditional walls and enter the online space. These partnerships will enable ASC to continue to grow Animal Supply Connect, a digital e-fulfillment and delivery solution that connects independent pet retailers with their shoppers.

According to studies from Nielsen, e-commerce sales are growing 10 times faster (53 percent) than the total growth of the pet consumable category (5 percent). One in four Americans also said they are more likely to buy pet food online than in a traditional brick-and-mortar store. Animal Supply Connect helps independent pet retailers easily create and manage an online storefront, providing them an avenue to retain current customers and win back customers who may have migrated to an online seller.

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“Having an online presence is the next frontier for independent pet retailers,” said Angela Spears, senior vice president for digital strategy and marketing at ASC. “The specialty pet channel is distinguished by a focus on high-quality products, service and expertise, all of which can live and serve consumers in a digital space. Animal Supply Connect enables independent retailers to grow their local roots and create an unmatched shopping experience for pet parents. It’s a win-win for pet parents, who can continue to support their neighborhood pet store, whether they choose to shop in store or online.”

Animal Supply Connect simplifies the process for retailers to establish an e-commerce website by partnering with platforms such as BigCommerce, Shopify and eTailPet. Through these platforms, retailers can utilize web templates, digital tools and customer service support to create a customized website. Then, ASC provides its e-commerce app for the retailer to automatically download and select products from ASC’s online catalog of approximately 5,000 products. When pet parents place orders with the retailer, the order is automatically sent to Animal Supply Company to fulfill and ship within two business days.

“Going online offers independent pet retailers a huge competitive advantage because it further extends the reach of their storefront, giving their customers yet another way to shop,” said MaryAnn Bekkedahl, senior vice president of business development at BigCommerce. “By partnering with Animal Supply Company, our goal is to provide pet retailers all the tools and educational support needed to tap into this opportunity quickly and efficiently, so they can focus on growing their business to the next level, not trying to understand the nuances of an online platform.”

“ASC is deeply committed to helping independent pet retailers compete and succeed online. It has been our vision that started three years ago,” Spears added. “We will continue using our talented internal digital team, and best-in-class technology partners like OROCommerce, to help us think differently about the ways we can support independent pet retailers.”

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Last year, a new retail website and mobile app were also introduced to provide a modern, integrated user experience for retailers to place their store’s orders with ASC.

animalsupply.com/connect

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Press Releases

NutriSource Pet Foods Funds Hospital’s First Ever Facility Dog

Rocket went through years of advanced, specialized training allowing him to be present during medical procedures.

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(PRESS RELEASE) At M Health Fairview University of Minnesota Masonic Children’s Hospital in Minneapolis, young patients met the hospital’s newest staff member who will to help them take medicine, relax during anxious moments, encourage them to walk after surgery and offer support and affection during medical procedures.

Rocket, presented by NutriSource is a golden retriever and the first and only full-time facility dog to join the team at M Health Fairview University of Minnesota Masonic Children’s Hospital.

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Rocket will help support children and families during hospitalizations and clinic visits. Rocket was formally introduced to the hospital during a short program on Dec. 5. The staff position was made possible by community support and a generous gift of $250,000 from NutriSource Pet Foods.

Chase Rasmussen and Tina (Nelson) Rasmussen of Nutrisource Pet Foods, Chris Lemme and Anna Dressel of M Health Fairview University of Minnesota Masonic — something other therapy dogs visiting the hospital are not able to do.

“There is nothing more important than the health and well-being of our children. The bond between pets and kids is extra special,” said KLN Family Brands President Charlie Nelson. “In addition to our mission to provide nutritious and healthy food for our four-legged family members, we are proud to support the great work at M Health Fairview University of Minnesota Masonic Children’s Hospital by funding the Nutrisource Facility Dog Program.”

“We want to extend a huge thank you to KLN Family Brands for their generosity and support to help launch the Nutrisource Facility Dog Program at M Health Fairview University of Minnesota Masonic Children’s Hospital,” said Anna Dressel, Child Life Coordinator – Facility Dog Program at the hospital. “Rocket has only been at the hospital for a total of seven days yet he has already had a huge impact on patients, families and staff.”

Based in Perham, MN, NutriSource produces dry dog and cat food kibble along with semi-moist pet treats. The family owned and operated company was founded in 1964 by Darrell “Tuffy” Nelson and his son, current CEO Kenny Nelson. The company recently completed a $35 million grinding, mixing and storage bin expansion as well as an $18 million investment in a fourth extruder adding 50,000 additional annual tons of capacity. By the end of 2020, a new state-of-the-art $65 million dog and cat treat manufacturing facility will be up and running in Delano, MN as their manufacturing footprint continues to grow.”

klnfamilybrands.com, mhealth.org/childrens

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Press Releases

Pet Parade App Now Offers Coupons

It’s a mobile online solution to drive new in-store customer traffic.

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(PRESS RELEASE) Good Boy Studios, a global marketing technology company devoted to the pet space, recently announced the launch of the Pet Parade Mobile Plus Marketing Program, a mobile online solution to drive new in-store customer traffic. Through this service, Good Boy Studios adds to its suite of digital marketing tools for its social media app, Pet Parade. Catering to Pet Parade’s pet-owner-only audience, this unique sharing and shopping platform engages millions of pet parents as they celebrate the love of their pets.

With the Pet Parade Platform, brand partners can sponsor pet-focused lifestyle categories on Pet Parade and offer exclusive online discounts and savings to Pet Parade’s audience of millions of targeted pet owners. And now, with the introduction of the Pet Parade Mobile Plus features, pet marketers can offer mobile coupons and rebates that are instantly redeemable at local specialty pet stores, regional chains, or national retailers.

“We’re extremely excited to offer this new marketing program for our brand partners to drive traffic to their retail partners which remains their number one priority and biggest sales channel,” commented Viva Chu, CEO and co-founder of Good Boy Studios. “With the launch of our Mobile Plus Solution, we are solving the dreaded paper trail of traditional print out coupons for both our brand and retail partners. With these new features, Pet Paraders will save instantly at their favorite local pet store by unlocking coupons and scanning receipts with the Pet Parade mobile app.”

The Pet Parade Mobile Plus Platform takes care of all the details, including targeted mobile coupon distribution, tracking redemption rates, and reimbursements made directly to the consumer or participating retail partners. In addition to driving new customers to visit their local, regional or national retailer, the Pet Parade Mobile Plus Platform enables real-time mobile feedback on their purchase and retail store experience.

goodboystudios.com, parade.pet

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Press Releases

Cat Writers Conference Looking for Speakers

Event will take place in Woodbridge, NJ, July 16-18, 2020.

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(PRESS RELEASE) The Cat Writers’ Association announced its call for speakers for its 26th annual conference and awards banquet at the APA Hotel in Woodbridge, NJ, July 16-18, 2020.

The association is looking for industry leaders, motivators and creative talents to present dynamic and educational sessions. CWA is seeking proposals for sessions, workshops and panels that will inspire, motivate and empower attendees. Proposals are accepted for various forms of written, visual and audio media platforms to further all stages of their careers and business development. Emphasis will be put on speakers who may have not spoken at a CWA conference before, or those with new content.

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Examples of topics, include but are not limited to: how to pitch agents and editors, making career moves that lead to increased income, publishing in all its aspects (print and e-books, magazines, online, etc.), grammar tips, editing skills, social media growth and development, tips on column, anthology, or fiction writing and back-to-basics skill workshops.

Proposals will also be welcomed on topics such as: smartphone photography and videography, workshops on how to use photo editing and digital design programs for social media platforms, effective podcast or public speaking, using humor to educate, communicating with cat-speak and casual language and more.

CWA is an organization devoted to sharing positive and relevant communications and information about anything cat-related to the general public; sessions do not have to specifically pertain to cats. CWA welcomes a variety of sessions, some of them cat-centric in nature, but for the most part, sessions should be able to stand on their own, educating and informing in a general sense.

The CWA is a nonprofit organization and is unable to offer monetary compensation for travel or presenting. Speakers receive a ticket to the full conference venue as well as one-night hotel room accommodations at the host hotel. The deadline is Jan. 31, 2020.

catwriters.com

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