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Animal Supply Company Creates Solution for Indies to Sell Online

It will partner with platforms such as BigCommerce and Shopify.

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(PRESS RELEASE) Animal Supply Company has announced it will partner with major e-commerce platforms, including BigCommerce and Shopify, to help independent pet retailers expand beyond traditional walls and enter the online space. These partnerships will enable ASC to continue to grow Animal Supply Connect, a digital e-fulfillment and delivery solution that connects independent pet retailers with their shoppers.

According to studies from Nielsen, e-commerce sales are growing 10 times faster (53 percent) than the total growth of the pet consumable category (5 percent). One in four Americans also said they are more likely to buy pet food online than in a traditional brick-and-mortar store. Animal Supply Connect helps independent pet retailers easily create and manage an online storefront, providing them an avenue to retain current customers and win back customers who may have migrated to an online seller.

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“Having an online presence is the next frontier for independent pet retailers,” said Angela Spears, senior vice president for digital strategy and marketing at ASC. “The specialty pet channel is distinguished by a focus on high-quality products, service and expertise, all of which can live and serve consumers in a digital space. Animal Supply Connect enables independent retailers to grow their local roots and create an unmatched shopping experience for pet parents. It’s a win-win for pet parents, who can continue to support their neighborhood pet store, whether they choose to shop in store or online.”

Animal Supply Connect simplifies the process for retailers to establish an e-commerce website by partnering with platforms such as BigCommerce, Shopify and eTailPet. Through these platforms, retailers can utilize web templates, digital tools and customer service support to create a customized website. Then, ASC provides its e-commerce app for the retailer to automatically download and select products from ASC’s online catalog of approximately 5,000 products. When pet parents place orders with the retailer, the order is automatically sent to Animal Supply Company to fulfill and ship within two business days.

“Going online offers independent pet retailers a huge competitive advantage because it further extends the reach of their storefront, giving their customers yet another way to shop,” said MaryAnn Bekkedahl, senior vice president of business development at BigCommerce. “By partnering with Animal Supply Company, our goal is to provide pet retailers all the tools and educational support needed to tap into this opportunity quickly and efficiently, so they can focus on growing their business to the next level, not trying to understand the nuances of an online platform.”

“ASC is deeply committed to helping independent pet retailers compete and succeed online. It has been our vision that started three years ago,” Spears added. “We will continue using our talented internal digital team, and best-in-class technology partners like OROCommerce, to help us think differently about the ways we can support independent pet retailers.”

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Last year, a new retail website and mobile app were also introduced to provide a modern, integrated user experience for retailers to place their store’s orders with ASC.

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Earth Animal Donates $25K to Food Bank

The 2019 effort resulted in a $25,000 donation.

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(PRESS RELEASE) Since 1979, Earth Animal has been on the path of offering kindness, healing and support to animals, people and the Earth. For the past 12 years from Oct. 1 to Dec. 31, Earth Animal’s Mitten Project has offered support to the Connecticut Food Bank’s Child Hunger Impact Program (CHIP) through various fundraising opportunities.

The 2019 effort resulted in a $25,000 donation.

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CHIP (formerly the Back Pack Project) offers school-based children fresh food for entire families over the weekend with the hope of getting all children healthy and ready to learn at school each Monday morning. The program is offered in Connecticut at 19 school sites, serves more than 2,319 children and 1,955 families each weekend during the school year.

Earth Animal invited local businesses and partners to participate. In addition, the company also had its first Merry Mitten Day event at its flagship retail store in Westport, gained support with local dog-friendly breweries during Octoberfest, offered a holiday “Sip & Shop” in Southport at J. McLaughlin, promoted the mission at a gala event at the Black Rock Yacht Club, plus an adoption event with Adopt-A- Dog at Half Full Brewery in Stamford, CT.

“Every year the number of families with food needs in Connecticut increases and as a company whose mission is to enhance quality of life for all Earth’s animals, we feel it’s our responsibility to support our community. It is our pleasure to match every penny donated during our Mitten Project,” says Susan Goldstein, co-founder of Earth Animal. “We are so happy to see the fundraising efforts increase each year. We raised $12,695. And, with Earth Animal’s match, our final donation to the CT Food Bank was $25,390 making it our largest donation yet.”

Earth Animal thanks its partners in the fundraiser: Adopt-A-Dog, Allied Printing Services, Anthony Musto Law Firm, Ash Creek, Black Rock Yacht Club and its members, Caitlyn Salon Studio, Choice Pet, Coldwell Banker, Fabicare Dry Cleaners, Flipside Restaurant, Friendly Cleaners, Grand Design Nails, Green Field Hill Groomers, Half Full Brewery, Inform Inc., J. McLaughlin- Southport, KL & Sam, Lachat Holiday Farmer’s Market, La Moda, Millie Raes, Paul Harris of Cole Harris Architects, Styles, Trinity Church, Trumbull, CT, The Beer’d Brewing Co., Tusk, UPS Store-Westport, and Westport Hardware.

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Global Pet Expo and Pet Store Pro Offer Free Webinar for Retailers

It takes place on Wednesday, Jan. 29 at 10 a.m. Eastern.

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(PRESS RELEASE) The latest installment in a series of free webinars hosted by Global Pet Expo and Pet Store Pro will prepare you to make the most of your attendee experience atGlobal Pet Expo in February. This free webinar, presented by Curt Jacques, West Lebanon Feed & Supply, takes place on Wednesday, Jan. 29 at 10 a.m. Eastern.

It will cover:

  • Show pre-planning strategies to add maximum opportunities for growth in your store.
  • How to “reverse engineer” your buying directives. Don’t just bring back new products to your store, but collect new ideas that will help build loyalty and sales.
  • More tips on adding value of attending Global Pet Expo.
  • How networking gives you the Inside track and helps you avoid being stuck on the “outside.”
  • Educational opportunities at the Global Pet Expo Academy.
  • The financial impact of selecting the right employees to attend Global with you.

Jacques is the president/owner of West Lebanon Feed & Supply (2013 Global Pet Retail Excellence Award Winner) and Retail Mechanics Business Consulting. With more than 40 years of sales and marketing experience in the pet and animal industry, Jacques is well versed in the world of retail/wholesale from numerous vantage points. Known in the industry as a forward-thinking entrepreneur who challenges the paradigm with his fresh, out-of-the-box approach, Jacques has garnered attention from business leaders across the country and he has been repeatedly called upon to consult and assist other companies with their own business-development strategies.

Global Pet Expo (globalpetexpo.org) and Pet Store Pro (petstorepro.com) present a series of free webinars throughout the year to help pet retailers improve their business practices and be more successful. Featuring speakers from the Global Pet Expo Academy in Orlando, these webinars offer expert advice on all aspects of a pet retail business, including marketing, business development, staff training, merchandising, and more. Learn more about upcoming webinars, register and view past webinars at globalpetexpo.org/pida/webinars.asp

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American Pet Products Association Announces Staff Promotions

It has a total of three staff promotions.

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(PRESS RELEASE) American Pet Products Association CEO Steve King has announced three staff promotions including Tracey Wilson as associate director, special events and meetings, Chris Bonifati as manager, attendee services, and Corinne Stoutenberg as manager, industry relations.

Wilson is responsible for a wide variety of tasks associated with planning and executing Global Pet Expo, including vendor management, coordinating meeting rooms for exhibitors and overseeing the largest new products showcase of any pet industry trade show. Wilson is one of the association’s longest serving employees, having been with APPA since January 2000. She previously served as senior show manager, special events and meetings. Wilson earned her bachelor of science in hotel/restaurant management from the University of New Haven in West Haven, CT, and is a member of the International Association for Exhibition Management, the American Society of Association Executives and the Professional Convention Management Association.

Having previously served as assistant manager, attendee services, Bonifati has been with APPA since February 2015. He manages Global Pet Expo buyer registration, maintains the buyer database, provides indepth attendee analytics, and oversees the attendee qualification process on-site at the trade show. He completed IAEE’s Certified Exhibition Management program in September 2019 and graduated with the certification in December. Bonifati earned his bachelor’s degree from Boston College and is a member of the IAEE Young Professionals.

In her role, Stoutenberg manages APPA board of directors’ engagement and meeting planning, overseeing and executing all meeting functions for board meetings as well as other industry-related initiatives. She also manages Global Pet Expo exhibitor registration, oversees registration logistics on-site at the trade show, and is responsible for the development of Global Pet Expo’s official show directory. Stoutenberg has been with APPA since March 2017, having previously served as associate manager, industry relations. She received her bachelor’s degree from SUNY Purchase College, and is a member of American Society of Association Executives and International Association of Exhibitions and Events.

“We are thrilled to be promoting these three team members that all play integral roles in the continued growth and success of the association and Global Pet Expo,” King said. “We look forward to their future contributions and accomplishments at APPA.”

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