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APPA Names General Counsel

She’s been with the organization for 14 years.

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Julia Fidenzio

(PRESS RELEASE) American Pet Products Association CEO Steve King has announced that Julia Fidenzio, now in her 14th year with APPA, has been promoted to vice president of government affairs and general counsel.

Fidenzio succeeds Ed Rod, who is retiring after more than 13 years of service with the association. Most recently, Fidenzio served as the association’s senior counsel and director of industry relations. In her new role, she will oversee all legal, regulatory and legislative activities for APPA. Likewise, Fidenzio and her team will assist APPA members by tracking new developments in state and federal laws that impact the pet industry, sharing educational content, initiating cooperative efforts with other interest groups, and advocating members’ concerns with government leaders.

Fidenzio attended Boston University School of Law, where she earned a master of law in international law. Additionally, she earned joint postgraduate diplomas of advanced specialized studies in international law and business legal counsel from Montpellier University School of Law, and a Masters degree in Business Law from the University Paris XI School of Law. Fidenzio is a member of the American Bar Association and New York Bar Association and is licensed to practice law in New York and France. She lives in Westchester, NY, with her husband, two children, and furry family members Kenzo and Shadow.

“On behalf of the American Pet Products Association, I am proud to congratulate Julia on her well-earned advancement within the association,” King said. “She is a talented attorney and I am delighted that she has agreed to take on additional responsibility as general counsel.”

americanpetproducts.org

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Natural Dog Chew Brand Nature Gnaws Coming to Costco

It will be sold at select 48 Costco stores.

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(PRESS RELEASE) Nature Gnaws, the Florida-based natural dog chew brand, announced that its line of bully sticks will be sold at select 48 Costco stores. With Costco being one of the largest, most trusted retailers in America, Nature Gnaws is in good hands with its bully sticks being sold alongside Costco’s incredible brands.

Expected on shelves by the beginning of September, Nature Gnaws’ most popular product, the 12-inch bully stick, will be available to Costco club members as a 12-count bag.

“To see our product on their shelves is a major milestone, and we are incredibly grateful to Costco for entrusting us with our brand,” says co-founder Steve Mamak.

In a span of a few years, Nature Gnaws has seen explosive growth and is a top seller at other retails including Amazon, Walmart.com and Chewy.com.

All Nature Gnaws products are made from single or limited ingredients, providing a natural alternative to rawhides. Their line of chews not only consist of bully sticks but jerky, porky, salmon, antlers as well as combo packs so dogs can try different types of chews.

naturegnaws.com

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Gold Paw Series Introduces Stretch Fleece Onesie

It’s a baseball-tee-inspired onesie that is made to fit like a dream.

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(PRESS RELEASE) Gold Paw Series has announced it has designed itsStretch Fleece in a full-body style, thanks to popular demand. The Stretch Fleece Onesie is a baseball-tee-inspired onesie that is made to fit like a dream.

Gold Paw Series believes no garment can exceed its material. That’s why the Onesie is made from the company’s signature buttery-soft fleece using recycled content fabrics by bluedesign certified mills. “We work with top-notch high-tech mills to develop gorgeous, functional fabrics that maximize performance and minimize fuss,” comments Rebecca Gadd, CEO of Gold Paw Series. “Our Stretch Fleece Onesie features 7 percent spandex for a 4-way stretch. It’s so comfy that your pup will never want to take it off!”

The new Onesie is lightweight, which makes a single layer of it just right for a cool walk or perfect for winter pajamas. It even has a turtleneck for added warmth. Being suitable for indoor and outdoor wear, the Onesie also works great as a liner under heavy coats, protects skin conditions or wounds, eases mild anxiety and calms puppies, and helps to keep weight on senior dogs.

Available in four two-way color options, including navy and winter mod, hunter and avocado, eggplant and summer mod, and red tartan and black, plus a full leopard option, it’s designed to fit canines of all breeds and sizes. Gold Paw Series even offers customization to the garment — sleeves can be shortened to fit smaller pups or those with shorter legs.

The Stretch Fleece Onesie is available for suggested retail prices ranging from $55-$65.

goldpawseries.com

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Evercare Relaunches Pet and Home Collection of Lint Rollers

The packaging is revamped with a cleaner and more aesthetically attractive look.

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(PRESS RELEASE) Evercare recently relaunched its Extra Sticky Lint Roller — Pet Collection and Extreme Stick Lint Roller – Home Collection with all new branding, product design and packaging. Still offering the same great performance, the Evercare collection, now boasts a “comfort grip” handle and thumb indent. The packaging is revamped with a cleaner and more aesthetically attractive look, flaunting a brighter color palette, while the branding is more cohesive and consistent for the consumer.

In blind in-home use test (IHUT), 100 people were asked to compare Evercare and the leading brand on the market. Evercare outperformed on all metrics analyzed, including performance, durability, and comfort.

Evercare’s extreme stick adhesive, coupled with the razor-cut, easy-tear sheets, make Evercare second to none when it comes to easily and efficiently picking up even the most stubborn pet hair, lint, dust and debris.

“Several tests have already proved Evercare to be the stickiest lint rollers on the market, compared to other leading brands. Now, the look and feel of the products match the performance!” Steven Golub, senior director of marketing, boasted.

Both collections are comprised of several sizes and shapes including 100-Layer Standard Rollers, 70-Layer Giant, Mega (10-inch wide), 30-Layer Travel Size, and various refill options. The Pet Collection has already begin rolling out to retailers including Target and Amazon. In the coming months, the redesigned Home Collection will also be available.

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