(PRESS RELEASE) AUSTIN, TX — SKU, the nation’s leading consumer product accelerator, is accepting applications for the next wave of innovative CPG brands for its Spring ’26 Track. This immersive 12-week program is designed for market-validated brands with passionate founders and innovative products in fast-growing categories with the potential to scale to the next level. The application deadline is Friday, December 12, interested brands can apply here.
SKU welcomes brands from a diverse range of industries, including food, beverage, beauty, pet and wellness. While the program is based in Austin, TX, SKU’s hybrid format allows brands and mentors from across the country to participate. The track will culminate in a high-energy Showcase, where the founders have the opportunity to pitch to a packed room of retailers and investors.
“At SKU, we’re committed to giving emerging CPG founders access to the kind of expertise, connections, and insights that can truly change the trajectory of their businesses,” says Buff Greebe, Executive Director of SKU. “This upcoming track brings together a powerhouse network of industry leaders and mentors who understand what it takes to scale, helping founders refine their strategies, accelerate growth, and position their brands for long-term success.”
SKU’s best-in-class curriculum provides founders with a comprehensive, real-world playbook for scaling success. Designed by industry veterans and tailored to the unique challenges of consumer brands, the program covers everything from brand positioning and retail strategy to supply chain management, eCommerce growth, and fundraising. SKU educates and equips market-validated startups to grow into world-class brands.
In addition to a best-in-class curriculum, SKU pairs each brand with a hand-picked team of superstar mentors, including industry experts, investors, and serial entrepreneurs, who are literally invested in founder success. Mentors gain the unique opportunity to collaborate with rising brands and industry peers while giving back to the next wave of disruptive founders. The brand has a small number of spaces left for mentors. If you are interested in learning more, please fill out the Mentor Interest Form and to schedule an interview.
More than 150 brands having completed the program, including such success stories as EPIC Provisions, wildwonder, Daily Crunch and DUDE Wipes.
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About SKU
SKU was founded in 2011 by lawyer Shari Wynne Ressler and serial entrepreneur Clayton Christopher, founder of Sweet Leaf Tea and Deep Eddy Vodka, with the mission of accelerating CPGs. It has been a catalyst in establishing Austin as a CPG powerhouse. Since it was founded, more than 100 companies have completed the SKU program. SKU has gained a national reputation for excellence, with such publications as Forbes naming it one of the top CPG accelerators. Learn more at www.sku.is.
