Improve Your Pet Business by Building a Children’s Library

IF YOU REALLY want parents to feel good about bringing their children to your store, how about setting up a small children’s library in a corner, filled with books about kids and their pets?

Purchase a couple of dozen books aimed at different age groups — ages 3-5, ages 6-8, and ages 9-12 — and you may never find yourself in the same boat as this month’s Real Deal store owner.