(PRESS RELEASE) PHOENIX, AZ — Bundle x Joy, the female-founded pet wellness brand redefining gut-first nutrition for dogs, has been named a NEXTY Award Finalist in the Natural Living Product category at Natural Products Expo West, one of the natural products industry’s most prestigious honors. Bundle x Joy is the only pet brand nominated, recognized for its innovative Bone Broth & Colostrum Daily Boost Powder.
The NEXTY Awards celebrate the most progressive, impactful, and trustworthy products in natural living. Bundle x Joy’s finalist recognition highlights the growing demand for clean, functional wellness solutions for pets and reinforces the brand’s mission to help dogs thrive from the inside out.
Bundle x Joy’s Bone Broth & Colostrum Daily Boost Powder is designed as a simple, clean daily topper that supports gut health, immunity, and allergy resilience. The formula combines rich beef bone broth with U.S.-sourced bovine colostrum, gently processed to preserve its natural bioactivity.
“Being named a NEXTY finalist in the Natural Living Product category, and the only pet brand recognized, is an incredible honor,” said Jess Berger, founder of Bundle x Joy and certified pet nutritionist. “We created this product to bring the same level of intentional, clean wellness to pets that people expect for themselves. Dogs deserve nutrition that helps them unleash their happiest gut yet.”
Rapid National Growth in 2025
In 2025, Bundle x Joy experienced significant nationwide expansion, launching with major retailers including Costco, Walmart, PetSmart, Chewy, and Thrive Market. This rapid growth reflects strong consumer demand for clean, functional pet nutrition and marks a major milestone in the brand’s mission to make gut-first wellness accessible to more dogs and pet people across the country.
Expo West attendees are invited to experience the award-nominated product firsthand and meet the Bundle x Joy team at Hall E, Booth #5598.
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About Bundle x Joy
At Bundle x Joy, we believe every pup deserves to feel their best, inside and out, which is why our mission is to unleash a happier gut so you can spend more time chasing joy together. We reimagine pet wellness with gut-friendly, allergy-conscious food, treats, and toppers that help dogs thrive – because when your pup feels good, life’s moments get even better. Founded by Latina entrepreneur and lifelong pet lover Jess Berger, Bundle x Joy is a female-founded brand built on purpose, community, and giving back, donating 3% of every purchase to support women entrepreneurs and pups in need.
