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Cardinal Pet Care to Debut New Products and Snapchat GeoFilter at Global Pet Expo




(Press Release) ORLANDO, FL – Cardinal Pet Care’s Farmer Fido will debut its Snapchat Geofilter at Global Pet Expo to promote its new line of Organic Training Rewards. Pet pros on Snapchat can stop by the Cardinal booth #2455 take their picture with Farmer Fido and swipe right to ad Cardinal’s geofilter to their snap. Their pet industry friends can pinpoint exactly where the Cardinal booth is on the trade show floor from seeing their friend’s Snap.

What is a Snapchat Geofilter? “Geofilters are special overlays that communicate the ‘where and when’ of a Snap in a fun way, whether you’re sending it to a friend or adding it to your Story.”

Cardinal Pet Care will also be debuting new treats at Global:

  • Air-Dried Meat Treats, which is a limited ingredient product of 85% dehydrated meat with fruits or veggies.
  • New Holiday Packaging for both Crazy Dog and Pet Botanics. The seasonal packaging that attracts consumers on the hunt for canine stocking stuffers and presents. They are both available in bacon and chicken varieties.

Cardinal Laboratories, also known as Cardinal Pet Care, is a solar-powered company “Devoted to Pets, People & the Planet.” Cardinal’s corporate offices, warehouses and manufacturing facilities are located in Azusa, CA.




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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