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Cheers to all the Dog Moms for the First-Ever Dog Mom’s Day on May 12th!




(PRESS RELEASE) Dog moms understand all too well that caring for a pup can bring a lot of the same challenges and joys that having a child can. Both of these mom roles require hard work, but the reward and unconditional love in return is always worth it!

Last September, The Washington Post reported that three-quarters of Americans in their thirties—prime childbearing years—own dogs.  In addition, the article states: “Millennials, roughly defined as the generation born between 1980 and 2000, are half as likely to be married or living with a partner than they were 50 years ago. They are also delaying parenthood and demanding flexible work arrangements, all of which, researchers say, has translated to higher rates of pet ownership.”

It seems as though more women today are choosing to have a dog instead of having a child, and although the reasons for this may vary, one thing is for sure: Dog moms will go above and beyond for their four-legged companions. Being a dog mom is certainly an important job and there has been many studies that prove that mothering a dog has some valid correlations with mothering a child

With this said, as this year’s Mother’s Day approaches, the pet-loving community has a new special occasion to look forward to. Dog moms are finally getting the recognition they deserve with their own national holiday celebrating women and their dogs on Saturday, May 12th!

Dog moms have been asking for a Dog Mom’s Day with this petition () spearheaded by Dig – The Dog Person’s Dating App, on social media, and on dog blogs for years. The creation of this separate day will emphasize the respect for all moms and their right to showcase the love of their kids – fur or not. Thanks to everyone who signed and shared the petition, Dog Mom’s Day will officially be listed on the National Day Calendar within the next couple of weeks.

Dig created this day to celebrate and thank the dog moms who dedicate their love and support every day to their dogs. It’s a different, special and visceral love that deserves its own day to be recognized and appreciated. Every year, dog moms are reprimanded for celebrating their motherhood on Mother’s Day. Dog Mom’s Day will be a day truly dedicated to the dog moms, foster dog moms, and future dog moms.


“Our pups may not surprise us with breakfast in bed or a handmade macaroni noodle card, but instead we wake up to a lovable dog jumping to greet us with sloppy puppy kisses. But we don’t care because our hearts are so full of love for these fur-kids!” – Quote from

Those in the New York City and New Orleans area can celebrate the launch of Dog Mom’s Day with other moms and their canines during two events on Saturday, May 12th. This will be a great way to have a fun outing with your fur-baby, mix and mingle with other dog moms, and honor the Dig dating app and many fur-moms who have worked hard to make this occasion a national holiday!

For more information and to reserve tickets for these events, please visit:


New Orleans:




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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