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Choice Pet Products to Carry Identity Pet Nutrition’s Food and Treats

‘We’re bringing products to our customers that are safe, healthy, and highly palatable.’




(PRESS RELEASE) PALMETTO, FL – Choice Pet Products, a distributor of pet brands and products, announces the addition of Identity Pet Nutrition’s pet food and treats to its distribution portfolio.

“Choice Pet Products has built our brand around highlighting great brands that use quality ingredients and manufacturing processes,” said Bob Sledzinski, vice president of vendor management. “By partnering with Identity Pet Nutrition, to add their limited ingredient pet food and treats, we’re bringing products to our customers that are safe, healthy, and highly palatable.”

Identity Pet Nutrition offers high quality meat recipes for dogs and cats that are made from responsibly raised, sustainably sourced, and highly nutritious ingredients. The Ninety Five Collection which includes 95% meat, poultry, and fish recipes for dogs and cats is available in Beef, Bison, Chicken, Duck, Turkey, Lamb, Pork, Quail, Rabbit, Salmon & Herring, and Quail & Turkey. In addition to their canned food line, Identity also carries a line of healthy, single ingredient, air-dried pet treat recipes including: beef lung, chicken breast, lamb, pork and coconut.

“We’re extremely excited to expand our distribution presence with Choice Pet Products to offer neighborhood pet stores in Florida access to Identity wet dog and cat foods,” said Jeremy Petersen, founder, president & CEO of Identity Pet Nutrition. “Choice Pet is uniquely positioned and deeply committed to helping retailers refresh their product offerings and adapt to rapidly changing consumer preferences. Our partnership will enable Identity Pet Nutrition to further execute on our strategy of think local, act local, shop local by providing Choice Pet’s retailers expanded access to a new, fast-growing, and innovatively nutritious brand.”



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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