FRIDAY BASICS
8 AM-2:30 PM Registration
9:15 AM-1:15 PM Education on the Show Floor
9 AM-3 PM Trade Show Floor
9 AM-3 PM Lunches and Snacks in Lounges
FRIDAY EDUCATION HIGHLIGHTS
9:15-09:30 AM “Beyond the First Location: Real Talk on Growing a Pet Care Business” — MoeGo, Show Floor Talks Stage.
9:30-10 AM “From Prize to Powerhouse: Tracking 10 Years of Petcare Innovation” — Past Pet Care Innovation Network Prize winners share their founder stories, reveal behind-the-scenes moments of growth and grit, and offer insights into navigating funding rounds, product pivots and acquisitions. Emerging Brands Stage.
10-10:15 AM “Expanding Your Pet Business Services: Adding Daycare, Enrichment Activities and More” — Brianna Lechner of Gingr offers a strategic approach to growing your offerings, increasing bookings and cross-selling services that drive loyalty and revenue. Show Floor Talks Stage.
10:15-10:45 AM “Wellness Crossovers: What Pet Health Can Learn from Humans” — Panel discussion explores how trends in human health, from functional foods to mindfulness to preventative care, are influencing the next generation of pet wellness products and services. Emerging Brands Stage.
10:45-11 AM “Loyal Paws: 5 Email & Retention Marketing Keys to Boost Pet Customer LTV and Reorders” — Andrei Marin and Alex Malone of CodeCrew, Show Floor Talks Stage.
Christina Hunger
11-11:30 AM “Pitched & Picked: What Shark Tank Taught These Pet Founders” — Three alumni recount their journey through the audition process, the pitch and what happened after the cameras stopped rolling. Emerging Brands Stage.
11:30-11:45 AM “Dogs Can Talk! All About Button Training” — Christina Hunger, of Hunger for Words and Brightkins, shares how her groundbreaking discovery that dogs could use words to communicate and how her talking pet buttons significantly impact dogs and their humans every day. Show Floor Talks Stage.
12:15-12:30 PM “How to Partner with Dog Parks to Create Events that Drive Engagement and Brand Loyalty” — Mimi Marler of BarkPark and dog trainer Harrison Forbes offer tools and insights to help you create memorable, community-driven events that showcase your business and connect you with pet owners in meaningful ways. Show Floor Talks Stage.
1-1:15 PM “Feeding Supplements that Provide Health Benefits Rather Than Empty Calories,” Dr. Avi Deshmukh of Royal Canin, Show Floor Talks Stage.
FRIDAY NETWORKING
10-11 AM “International Groomer Gathering” — World Alliance of Grooming Associations (WAGA), Groomer’s Snack Lounge.
12:30-1 PM “Retailer Cash Giveaway” — Scan your badge for the chance to win hotel stays for SUPERZOO 2026 and generous cash prizes. Live Music & Lunch Lounge.
2-3 PM “Loyalty Networking Event” — SUPERZOO organizer World Pet Association serves complimentary drinks as a thank you to returning retail attendees. WPA Networking Lounge.
CREATIVITY COMES TO LIFE
Watch top groomers from across the country compete for industry recognition and cash prizes at SUPERZOO.
FRIDAY CONTEST SCHEDULE
9:15 AM-2 PM Super Jackpot. First-place win-ner of the high-stakes Super Jackpot Champi-onship receives $10,000 in prize money, plus entry and a trip to Groomania in Belgium. Second-place winner receives $3,000. Third-place winner receives $2,000. Fourth-place winner receives $1,000. Fifth-place winner receives $500. Presenters: Michell Evans, Teri DiMarino, Tammy Siert.
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