(PRESS RELEASE) SAN FRANCISCO, CA — earthbath, the trusted leader in plant-based pet grooming products recommended by veterinarians, groomers, and pet professionals for over 30 years, announces that all earthbath products are now officially Leaping Bunny Certified, which is the internationally recognized gold standard for cruelty-free products.
This certification, awarded by Coalition for Consumer Information on Cosmetics’ Leaping Bunny Program, verifies that earthbath and its entire product portfolio meet rigorous criteria ensuring that no animal testing occurs at any stage of product development including ingredient sourcing, formulation, and finished goods.
“We are honored to receive Leaping Bunny Certification across our full product range,” said Paul Armstrong, President and CEO of earthbath. “For decades, we’ve made pet care with compassion for animals, people, and our planet. It’s a core part of who we are. This certification gives our customers additional reassurance that earthbath products are truly free from animal testing, at every step.”
Leaping Bunny Certification is widely regarded as the most stringent cruelty-free standard in the world, requiring participating companies to adhere to the Corporate Standard of Compassion for Animals. This includes independent audits and a commitment from ingredient suppliers that also forego animal testing.
This achievement builds on earthbath’s long-standing commitment to ethical pet care and transparency. With the Leaping Bunny logo now searchable in the official cruelty-free database and displayed across earthbath products, pet parents can shop with confidence knowing that their choices reflect a deeper commitment to animal welfare.
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About earthbath
earthbath products are designed for the health and happiness of beloved pets, people, and the planet. Since 1995, earthbath has been formulating premium plant-based grooming solutions with non-toxic, gentle, and effective ingredients. The complete earthbath lineup is vegan, cruelty-free, paraben- and sulfate-free, made in the USA, and backed by the brand’s 100% Happiness Guarantee.
About Leaping Bunny Certification
The Leaping Bunny Program, overseen by Cruelty Free International, represents the highest standard of cruelty-free certification globally. Brands approved under this program must commit to strict requirements, ensuring that neither the products nor their individual ingredients are tested on animals by the company, its labs, or suppliers.
