(PRESS RELEASE) EVANSVILLE, IN — Earthborn Holistic Pet Food participated in Earth Day through its social media ambassador campaign. This was the 5th annual campaign where Earthborn Holistic ambassadors create Earth-focused social media posts, and for every comment on its post within 24 hours, Earthborn Holistic will plant a tree. For Earth Day 2024, this campaign ended with the planting of approximately 25,000 trees. The campaign was a great way to bring awareness to the brands’ UPCs for Trees program and plant even more trees.
Through the brands’ UPCs for Trees program, Earthborn Holistic partners with Trees for the Future to plants trees in deforested areas around the world. Customers collect UPCs from empty bags of Earthborn Holistic products and return them to local participating retailers or mail them in to a designated collection site. In return, trees are planted to create forest gardens worldwide. One returned UPC equals one tree planted. “Since 2009, we’ve planted over one million trees through our program and helped put over 3,500 people on the pathway out of hunger and poverty.” said Brandi Kramer, Midwestern Pet Foods marketing coordinator.
“We are so grateful for this amazing community of ambassadors who share our same passion for the environment. They get just as excited as we do and always come up with unique and creative ways to engage with its audience to make this annual campaign a success.” said Diane Nicholas, Midwestern Pet Foods digital marketing director.
For more information visit earthbornholisticpetfood.com.
About Midwestern Pet Foods
Founded in 1926, Midwestern Pet Foods is in its 4th generation of family leadership. Midwestern Pet Foods creates nutritious dry pet food, biscuits and treats specially crafted in four company-owned US kitchens.