SPONSORED CONTENT EcoBath™ Manuka Honey — The New “Sweet Spot” in Pet Hygiene EcoBath™ Manuka Honey pet grooming and dental products from Cardinal Pet Care keep pups fresh and clean using one of the world’s most amazing natural ingredients. Harnessing the power of Honey Hygiene™: The EcoBath™ line of grooming and dental products from Cardinal Pet Care. Manuka Honey has gained an enormous following over the years, and with good reason: Vitamin rich and naturally antimicrobial, this special honey has extraordinary germ-fighting properties. Harvested from New Zealand’s shrub-like Manuka tree, the honey is known for its high concentration of methylglyoxal (MG), an organic compound shown to be effective against dozens of species of bacteria, including Staphylococcus aureus and Streptococcus. Manuka honey also contains four times the vitamins and minerals of regular honey, including Vitamin B, Vitamin C, zinc, iron, magnesium, copper and potassium. Now, there’s an exceptional new line of grooming products from Cardinal Pet Care that harnesses the nourishing, germ-fighting power of Manuka honey. EcoBath™ contains Honey Hygiene™, a proprietary blend of key ingredients including natural Manuka honey to help heal, cleanse, moisturize and beautify “inside and out.” EcoBath’s grooming line, which includes shampoo, conditioner, anti-itch spray and detangling spray, features the healing power of Manuka honey along with organic hempseed oil and natural aloe vera to moisturize and condition skin and coat. EcoBath Manuka Honey Tooth Gel heals and soothes gums while the EcoBath Manuka Honey Dental Water Additive contains electrolytes for rehydration and glucosamine for joint health. Nature-based ingredients also freshen breath. Ecologically friendly and pet-safe, EcoBath products are free from parabens, sulfates, cyclic silicones, DEA/MEA, petroleum, harmful colors and fragrances. This handcrafted formulation taps into one of today’s biggest trends: Consumers, especially those who shop at their local independent pet store, are looking for safer, more natural products for themselves as well as their pups. “EcoBath is well-positioned for independents as they typically seek high quality, special formulations that aren’t available everywhere,” says Tom Wien, director of marketing at Cardinal Pet Care. To help train staff, Cardinal has developed a full line of materials, including a Manuka honey educational pamphlet, product benefits and comparison sheets as well as Honey Hygiene background materials. The entire line was created based on the needs and input of independent retailers, groomers and pet parents says Wien, noting that they were vital in helping his team to better understand the home grooming environment. Multiple versions of the EcoBath Manuka Honey products were handcrafted to allow Cardinal’s very own pet parents to sample and provide feedback on the products’ scent and experience. Fortunately, this team has extensive knowledge in the pet grooming space given its long history with Cardinal’s Gold Medal Pets grooming and healthcare products. EcoBath, manufactured and packaged at Cardinal Pet Care’s California facilities, is yet another product developed by a company whose core mission is to provide eco-friendly pet products that improve life for people and their pets. For more information about the EcoBath family of products, visit CardinalPet.com/EcoBath-manuka-honey.