(PRESS RELEASE) Evercare recently relaunched its Extra Sticky Lint Roller — Pet Collection and Extreme Stick Lint Roller – Home Collection with all new branding, product design and packaging. Still offering the same great performance, the Evercare collection, now boasts a “comfort grip” handle and thumb indent. The packaging is revamped with a cleaner and more aesthetically attractive look, flaunting a brighter color palette, while the branding is more cohesive and consistent for the consumer.
In blind in-home use test (IHUT), 100 people were asked to compare Evercare and the leading brand on the market. Evercare outperformed on all metrics analyzed, including performance, durability, and comfort.
Evercare’s extreme stick adhesive, coupled with the razor-cut, easy-tear sheets, make Evercare second to none when it comes to easily and efficiently picking up even the most stubborn pet hair, lint, dust and debris.
“Several tests have already proved Evercare to be the stickiest lint rollers on the market, compared to other leading brands. Now, the look and feel of the products match the performance!” Steven Golub, senior director of marketing, boasted.
Both collections are comprised of several sizes and shapes including 100-Layer Standard Rollers, 70-Layer Giant, Mega (10-inch wide), 30-Layer Travel Size, and various refill options. The Pet Collection has already begin rolling out to retailers including Target and Amazon. In the coming months, the redesigned Home Collection will also be available.
