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Pet Wellness Company Names Former Mars Petcare Exec As President

Cole brings more than 20 years of experience.

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Kevin Cole

(PRESS RELEASE) True Leaf, a global cannabis and hemp wellness brand for pets, has announced the appointment of Kevin Cole as president.

Cole brings more than 20 years of experience in consumer packaged goods to True Leaf as well as considerable expertise in accelerating businesses and brands in the pet industry. Prior to joining True Leaf, he served as vice president of marketing for Mars Petcare Canada, the world’s largest pet food company, owning brands such as Pedigree, Iams and Royal Canin. Previously, he was a marketing executive with GlaxoSmithKline.

Cole has led teams on consumer and customer insights, strategic planning, marketing, sales strategy, eCommerce and project management functions. He is credited with leading the explosive growth of Whiskas and the cat treat brand Temptations, and while at GSK, laying the foundation for the Sensodyne brand to become the No. 1 toothpaste in Canada.

In his new role, Cole will streamline operations and accelerate growth for True Leaf Pet, which produces, markets and distributes hemp-based supplements for pets to 3,500 stores worldwide. Cole will spearhead the division’s growth, focusing first on bringing a legally compliant CBD product for pets to market. He will also lead efforts to expand True Leaf’s store reach worldwide including penetration into Asia, launch a global education campaign on cannabis-for-pets — a new product category — as well as aim to execute the company’s direct-to-consumer strategy.

“Our ability to successfully recruit top talent from the largest pet food company in the world is a testament to True Leaf’s vision to become a global leader in the cannabis-for-pets space,” said Darcy Bomford, founder and CEO at True Leaf. “Kevin’s proven track record of growing top pet brands will be key to our continued strong growth. With Kevin at the helm of our pet business, we’re confident in True Leaf’s ability to become a household name in the pet industry like Whiskas and Temptations.”

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“As an animal lover, a pet parent, and longtime pet care executive, I’m committed to finding new opportunities to improve the way we care for our four-legged family members,” Cole said. “I believe plant-based nutrition and specifically cannabis for pets will shape the future of pet care. This is why I joined True Leaf because it is, and will continue to be, the most trusted cannabis-for-pets brand. In this emerging sector, consumer and retailer trust is a key ingredient to explosive growth. True Leaf has set the groundwork with its line of safe, legal and effective hemp-based products for pets. I’m excited to work with the team and lead the category transformation.”

Bomford has resigned as president of True Leaf Pet but will continue as a director and CEO.

trueleaf.com

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Natural Dog Chew Brand Nature Gnaws Coming to Costco

It will be sold at select 48 Costco stores.

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(PRESS RELEASE) Nature Gnaws, the Florida-based natural dog chew brand, announced that its line of bully sticks will be sold at select 48 Costco stores. With Costco being one of the largest, most trusted retailers in America, Nature Gnaws is in good hands with its bully sticks being sold alongside Costco’s incredible brands.

Expected on shelves by the beginning of September, Nature Gnaws’ most popular product, the 12-inch bully stick, will be available to Costco club members as a 12-count bag.

“To see our product on their shelves is a major milestone, and we are incredibly grateful to Costco for entrusting us with our brand,” says co-founder Steve Mamak.

In a span of a few years, Nature Gnaws has seen explosive growth and is a top seller at other retails including Amazon, Walmart.com and Chewy.com.

All Nature Gnaws products are made from single or limited ingredients, providing a natural alternative to rawhides. Their line of chews not only consist of bully sticks but jerky, porky, salmon, antlers as well as combo packs so dogs can try different types of chews.

naturegnaws.com

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Gold Paw Series Introduces Stretch Fleece Onesie

It’s a baseball-tee-inspired onesie that is made to fit like a dream.

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(PRESS RELEASE) Gold Paw Series has announced it has designed itsStretch Fleece in a full-body style, thanks to popular demand. The Stretch Fleece Onesie is a baseball-tee-inspired onesie that is made to fit like a dream.

Gold Paw Series believes no garment can exceed its material. That’s why the Onesie is made from the company’s signature buttery-soft fleece using recycled content fabrics by bluedesign certified mills. “We work with top-notch high-tech mills to develop gorgeous, functional fabrics that maximize performance and minimize fuss,” comments Rebecca Gadd, CEO of Gold Paw Series. “Our Stretch Fleece Onesie features 7 percent spandex for a 4-way stretch. It’s so comfy that your pup will never want to take it off!”

The new Onesie is lightweight, which makes a single layer of it just right for a cool walk or perfect for winter pajamas. It even has a turtleneck for added warmth. Being suitable for indoor and outdoor wear, the Onesie also works great as a liner under heavy coats, protects skin conditions or wounds, eases mild anxiety and calms puppies, and helps to keep weight on senior dogs.

Available in four two-way color options, including navy and winter mod, hunter and avocado, eggplant and summer mod, and red tartan and black, plus a full leopard option, it’s designed to fit canines of all breeds and sizes. Gold Paw Series even offers customization to the garment — sleeves can be shortened to fit smaller pups or those with shorter legs.

The Stretch Fleece Onesie is available for suggested retail prices ranging from $55-$65.

goldpawseries.com

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Evercare Relaunches Pet and Home Collection of Lint Rollers

The packaging is revamped with a cleaner and more aesthetically attractive look.

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(PRESS RELEASE) Evercare recently relaunched its Extra Sticky Lint Roller — Pet Collection and Extreme Stick Lint Roller – Home Collection with all new branding, product design and packaging. Still offering the same great performance, the Evercare collection, now boasts a “comfort grip” handle and thumb indent. The packaging is revamped with a cleaner and more aesthetically attractive look, flaunting a brighter color palette, while the branding is more cohesive and consistent for the consumer.

In blind in-home use test (IHUT), 100 people were asked to compare Evercare and the leading brand on the market. Evercare outperformed on all metrics analyzed, including performance, durability, and comfort.

Evercare’s extreme stick adhesive, coupled with the razor-cut, easy-tear sheets, make Evercare second to none when it comes to easily and efficiently picking up even the most stubborn pet hair, lint, dust and debris.

“Several tests have already proved Evercare to be the stickiest lint rollers on the market, compared to other leading brands. Now, the look and feel of the products match the performance!” Steven Golub, senior director of marketing, boasted.

Both collections are comprised of several sizes and shapes including 100-Layer Standard Rollers, 70-Layer Giant, Mega (10-inch wide), 30-Layer Travel Size, and various refill options. The Pet Collection has already begin rolling out to retailers including Target and Amazon. In the coming months, the redesigned Home Collection will also be available.

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