Connect with us

Headlines

Gen Z Is Influencing Pet Retail in a Big Way: Report

“To put it succinctly, the landscape of pet retail is evolving, and Gen Z is leading the charge.”

mm

Published

on

Gen Z is having a big impact on pet store traffic, according to a new report.

“To put it succinctly, the landscape of pet retail is evolving, and Gen Z is leading the charge,” wrote James Ewen, vice president of marketing at pass_by, in a blog post.

According to the report from pass_by, a geospatial and predictive analytics firm, Gen Z visit have increased by 1.3% over the past five years. They’ve grown by 1.89% at Petco and 1.65% at Pet Supermarket.

Meanwhile, millennial store visits have decreased by 6.26% at Petsmart, 6.86% at Petco and 7.63% at Pet Supermarket.

“Gen Z’s gravitation towards pet ownership reflects not only their love for animals but also their strong inclination towards brands and establishments that align with their values, such as sustainability and ethical treatment of animals,” Ewen wrote.

According to the report, effective strategies that retailers can harness to engage Gen Z include digital engagement, experiential retail, and sustainability and ethical practices.

Advertisement

Advertisement

FEATURED VIDEO

P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

Promoted Headlines

Most Popular