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Global Pet Expo Releases Post-Show Wrap Up

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(PRESS RELEASE) STAMFORD, CT —Andrew Darmohraj, executive vice president and COO of the American Pet Products Association (APPA) announces Global Pet Expo 2018 successfully wrapped its 14th Show with record-setting size during the three-day Premier Industry Event. Global Pet Expo, presented by APPA and the Pet Industry Distributors Association (PIDA), boasted a Show Floor spanning 352,300 net square feet of exhibit space to accommodate the growing number of attendees and booths. 

Global Pet Expo, where the pet industry met All Under One Roof, experienced impressive growth in the number of exhibiting companies with 1,164, up three percent from 2017, with 272 first-time exhibitors making their debut at the Show. The Show Floor also expanded with 3,523 booths, a 2.5 percent increase over last year’s Show. Total buyer attendance was 6,508, representing 77 countries from around the world.  More than 2,100 buyers attended Global Pet Expo for the first time, which is a 26 percent increase from 2017.  

“As the premier industry trade show, it is of the utmost importance to Global Pet Expo officials that we continue to expand the offerings and enhance the trade show experience for attendees each and every year,” said Darmohraj.  “And, we’re excited to announce the Show Floor will be even bigger and better than ever at the 2019 Show.”

This year’s Global Pet Expo was marked with high energy and enthusiasm as attendees and exhibitors were more engaged than ever before. New educational and networking opportunities and increased social media engagement created a constant buzz on the Show Floor.  For the first time, mini educational sessions took place in the New Products Showcase that were so well attended there was standing room only. And the debut of aquatic seminars in the Aquatic Lounge on the Show Floor were a welcome addition for members of the aquarium industry. 

Overall, the 2018 expanded Academy was a huge success attracting nearly 1,800 attendees, up 12.5 percent from last year. The Academy, managed by PIDA, featured 20 speakers offering 35 hours of retailer education on topics such as social media marketing, competing with online retailers, merchandising tips, customer service solutions and the hottest topics in employment law.

Social media engagement was also at an all-time high, as the Show employed the latest trends to reach thousands of users.  Compared to last year, 25 percent more people were retweeting, mentioning and hash-tagging about Global Pet Expo 2018 on Twitter, while on Instagram, the #GlobalPetExpo hashtag was used nearly 10,000 times. New for this year, Global Pet Expo took advantage of the growing popularity of Instagram stories by posting our own, while more than a hundred people mentioned the Show in their Instagram stories.  Global Pet Expo also received over 1,000 Facebook live views, and the Show’s Snapchat filter was seen by more than 5,000 people. 

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Global Pet Expo featured more than 1,000 entries in the impressive 30,000 square-foot New Products Showcase, as more buyers turned out than ever before, casting twice as many votes for their favorite products. Now in its eighth year, the New Products Showcase “Best in Show” awards ceremony took place on the Show Floor where awards were handed out to Best in Show, Second and Third place winners across nine categories. Petronics, Inc. took home the top prize in the Cat category with their new “Mousr” and Aquapaw, LLC took home top Dog category award with their new “Aquapaw Pet Bathing System.” With more entrants and more votes cast than ever, buyers narrowed down top picks to determine the winners. Visit the press center on GlobalPetExpo.org for a full list of the New Products Showcase winners. 

Global Pet Expo also garnered national media attention from those within the industry and outside the industry as outlets were eager to share the latest trends and products with their pet-owning audience. From representatives covering for NBC, CBS, Fox, USA Today, industry trade publications and more, Global Pet Expo provided fun and exciting content on endless amounts of pet product and ownership information.  

2018 also marked a commemorative year for both associations as they celebrated milestone anniversaries, APPA’s 60th and PIDA’s 50th, at a special reception for their members held during Global Pet Expo. 

“It is remarkable to think that this organization, founded by a small group of distributors meeting in Chicago in 1968, continues to provide value to distributors, their suppliers and customers all these years later,” commented PIDA president Steve King. “We are very proud of our legacy of service to the pet industry and look forward to helping our members thrive as they face future challenges and opportunities.”

Similarly, APPA was founded by a group of 17 companies in 1958, and six decades later consists of over 1,200 domestic and international pet product manufacturers, importers and livestock suppliers, representing both large corporations and growing business enterprises.

“As we’ve looked back at how The Association got its start with just a few key players in such a small industry at the time, it’s amazing to see the progress we’ve made that has led us to where we are today, part of a 69 billion dollar industry,” said Bob Vetere, president and CEO of APPA. 

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During Global Pet Expo, APPA released its annual pet industry spending figures- announcing a record-breaking $69.51 billion in pet spending for 2017, up from $66.75 billion in 2016.  Estimated spending for this year is $72.13 billion; another 3.7 percent growth.  The release can be found in its entirety in the Association’s press center at www.americanpetproducts.org. 

Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. It is not open to the general public. The 2019 Global Pet Expo will take place Wednesday – Friday, March 20-22, 2019 in Orlando, FL, at the Orange County Convention Center. For details, visit www.globalpetexpo.org. 

“The level of attendee and exhibitor engagement was fantastic this year, creating such high energy and buzz throughout the Show, making it the most successful Global Pet Expo to date,” added Darmohraj. 

For more information, interview opportunities or hi-res images from the Show photo gallery, please contact Liz Thomas at 775-322-4022 or liz@theimpetusagency.com. 

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Press Releases

Thanksgiving Weekend to Draw 165M Shoppers With Deals ‘Too Good to Pass Up’

Holiday retail sales are expected to grow 4%.

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(PRESS RELEASE) WASHINGTON – Retailers are preparing for one of the busiest shopping weekends of the year with an estimated 165.3 million people likely to shop Thanksgiving Day through Cyber Monday, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” said NRF President and CEO Matthew Shay. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

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Throughout the course of the holiday weekend, 39.6 million consumers are considering shopping on Thanksgiving Day, 114.6 million on Black Friday, 66.6 million on Small Business Saturday and 33.3 million on Sunday. The shopping weekend will wrap up on Cyber Monday, when 68.7 million are expected to take advantage of online bargains.

Shay said younger consumers are significantly more likely to shop over the Thanksgiving weekend. Among those ages 18-24, 88 percent say they are likely to shop and particularly enjoy the social aspect. Similarly, 84 percent of those ages 25-34 plan to shop. That compares with 69 percent of holiday shoppers overall.

Of those planning to shop, there is an almost even split of people who plan to start their shopping in-store (47 percent) compared with those who plan to start online (41 percent). Those under 25 are even more likely to say they expect to start shopping in-store (52 percent).

“We expect the biggest increase in potential shoppers for Thanksgiving Day this year,” Prosper Insights Executive Vice President of Strategy Phil Rist said. “We anticipate that people may head to stores if they are open or shop from their phones while watching football.”

The top reasons consumers are planning to shop include:

The deals are too good to pass up (65 percent)
Tradition (28 percent)
It’s when they like to start their holiday shopping (22 percent)
It’s something to do over the holiday (21 percent)
It’s a group activity with friends/family (17 percent)
For consumers who do not plan to shop, more than half (53 percent) say something could convince them. The top reasons given that would change their minds are a sale or discount on an item they want (26 percent), if a family member or friend invites them to shop (12 percent), if they could be sure the items they want are available (11 percent) or a free shipping offer (11 percent).

NRF’s annual forecast estimates that holiday retail sales in November and December will be up between 3.8 percent and 4.2 percent over 2018 for a total of between $727.9 billion and $730.7 billion.

The survey of 7,917 adult consumers’ Thanksgiving weekend plans was conducted Oct. 31 through Nov. 6 and has a margin of error of plus or minus 1.2 percentage points.

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Press Releases

WholesalePet.com Announces Partnership with N-Gage Brand

Both parties are excited with the partnership.

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(PRESS RELEASE) WholesalePet.com has announced retailers will be able to purchase N-Gage Brand products consisting of toys, collars, harnesses, leashes, and travel gear.

“WholesalePet.com is very excited to bring N-Gage Brand to our customer base. Retailers are going to love the high-quality, innovative, mixed material and textured surface toys and travel gear. This is a fresh and sharp line that will help differentiate a store from big-box retail. The company gives back to dog rescue non-profits, too, through N-Gage Cares.” says Chris Avery, CEO at Wholesalepet.com.

“We are excited about partnering with WholesalePet.com and the independent pet retailer community to offer a meaningful product line that encourages spending more time with our dogs, an active lifestyle, and the right work life balance, all based on products that are designed for longevity — and fun,” said David Bornstein, head of business development, N-Gage Brand. “We’re confident that consumers will love our uniquely designed, well-built products, which will serve to enhance customer loyalty.”

WholesalePet.com is the leading online buying service connecting pet retailers with more than 350 pet supply vendors. Their vendors carry the highest quality, most innovative, upscale and unique pet products in the market.

N-Gage Brand is a maker of well-built, long lasting and functional pet products including toys, collars, harnesses, leashes and travel gear for dogs and their families. Integrity is the foundation of their organization.

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Happy Dog Barkery Expands Retail Space

The business was sorely lacking space in the existing location.

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(PRESS RELEASE) Happy Dog Barkery recently expanded its retail brick-and-mortar location in downtown Downers Grove, IL. The business was sorely lacking space in the existing location, and when a neighboring store relocated, Happy Dog jumped at the opportunity to expand into their space by knocking down the adjoining wall.

Beth Staley, owner of Happy Dog Barkery states, “We’ve been talking to our landlord for a few years about needing more space. Just when we decided to move some of our operation off-site for efficiency’s sake, this opportunity presented itself. The timing couldn’t have been more perfect!”

At a time when many brick-and-mortar retail locations are suffering due to many factors, including increased online shopping, Happy Dog Barkery has enjoyed success over its 15 years. This is the company’s third expansion in the current building it has occupied for the entire life of the business, adding square footage at each expansion. Happy Dog attributes its success to its fresh offerings of dog treats, stews and birthday cakes, which is unique to the area, as well as the experience its canine and human customers get while in the store. Canine customers’ favorite treat is the house specialty: liver cake.

The new space will expand the retail floor by an additional 1,300 square feet, allowing the business to bring in a more diverse mix of specialty products for dogs, cats and humans. The new space also provides more storage area for backstock, a mixed-use room and office space.

Happy Dog Barkery is an independent, pet specialty retailer featuring its own in-house bakery for dogs (and cats, horses, pigs, etc.) Local entrepreneur Staley left her job in corporate America in 2004 with the goal of working with her own pets and owning her own business. She was motivated by her own dog’s allergies. A baker since childhood, her Labrador Retriever, Payton, was suffering from severe food allergies and there seemed to be no existing healthy treats on the market for Payton so Staley created recipes of her own that were safe for Payton to eat. That quickly led to the opening of Happy Dog Barkery in April 2004. Happy Dog Barkery is home to Kale Chips the Dog, an international weight-loss story of the beagle mix who lost half his weight.

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