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Global Pet Expo Releases Post-Show Wrap Up

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(PRESS RELEASE) STAMFORD, CT —Andrew Darmohraj, executive vice president and COO of the American Pet Products Association (APPA) announces Global Pet Expo 2018 successfully wrapped its 14th Show with record-setting size during the three-day Premier Industry Event. Global Pet Expo, presented by APPA and the Pet Industry Distributors Association (PIDA), boasted a Show Floor spanning 352,300 net square feet of exhibit space to accommodate the growing number of attendees and booths. 

Global Pet Expo, where the pet industry met All Under One Roof, experienced impressive growth in the number of exhibiting companies with 1,164, up three percent from 2017, with 272 first-time exhibitors making their debut at the Show. The Show Floor also expanded with 3,523 booths, a 2.5 percent increase over last year’s Show. Total buyer attendance was 6,508, representing 77 countries from around the world.  More than 2,100 buyers attended Global Pet Expo for the first time, which is a 26 percent increase from 2017.  

“As the premier industry trade show, it is of the utmost importance to Global Pet Expo officials that we continue to expand the offerings and enhance the trade show experience for attendees each and every year,” said Darmohraj.  “And, we’re excited to announce the Show Floor will be even bigger and better than ever at the 2019 Show.”

This year’s Global Pet Expo was marked with high energy and enthusiasm as attendees and exhibitors were more engaged than ever before. New educational and networking opportunities and increased social media engagement created a constant buzz on the Show Floor.  For the first time, mini educational sessions took place in the New Products Showcase that were so well attended there was standing room only. And the debut of aquatic seminars in the Aquatic Lounge on the Show Floor were a welcome addition for members of the aquarium industry. 

Overall, the 2018 expanded Academy was a huge success attracting nearly 1,800 attendees, up 12.5 percent from last year. The Academy, managed by PIDA, featured 20 speakers offering 35 hours of retailer education on topics such as social media marketing, competing with online retailers, merchandising tips, customer service solutions and the hottest topics in employment law.

Social media engagement was also at an all-time high, as the Show employed the latest trends to reach thousands of users.  Compared to last year, 25 percent more people were retweeting, mentioning and hash-tagging about Global Pet Expo 2018 on Twitter, while on Instagram, the #GlobalPetExpo hashtag was used nearly 10,000 times. New for this year, Global Pet Expo took advantage of the growing popularity of Instagram stories by posting our own, while more than a hundred people mentioned the Show in their Instagram stories.  Global Pet Expo also received over 1,000 Facebook live views, and the Show’s Snapchat filter was seen by more than 5,000 people. 

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Global Pet Expo featured more than 1,000 entries in the impressive 30,000 square-foot New Products Showcase, as more buyers turned out than ever before, casting twice as many votes for their favorite products. Now in its eighth year, the New Products Showcase “Best in Show” awards ceremony took place on the Show Floor where awards were handed out to Best in Show, Second and Third place winners across nine categories. Petronics, Inc. took home the top prize in the Cat category with their new “Mousr” and Aquapaw, LLC took home top Dog category award with their new “Aquapaw Pet Bathing System.” With more entrants and more votes cast than ever, buyers narrowed down top picks to determine the winners. Visit the press center on GlobalPetExpo.org for a full list of the New Products Showcase winners. 

Global Pet Expo also garnered national media attention from those within the industry and outside the industry as outlets were eager to share the latest trends and products with their pet-owning audience. From representatives covering for NBC, CBS, Fox, USA Today, industry trade publications and more, Global Pet Expo provided fun and exciting content on endless amounts of pet product and ownership information.  

2018 also marked a commemorative year for both associations as they celebrated milestone anniversaries, APPA’s 60th and PIDA’s 50th, at a special reception for their members held during Global Pet Expo. 

“It is remarkable to think that this organization, founded by a small group of distributors meeting in Chicago in 1968, continues to provide value to distributors, their suppliers and customers all these years later,” commented PIDA president Steve King. “We are very proud of our legacy of service to the pet industry and look forward to helping our members thrive as they face future challenges and opportunities.”

Similarly, APPA was founded by a group of 17 companies in 1958, and six decades later consists of over 1,200 domestic and international pet product manufacturers, importers and livestock suppliers, representing both large corporations and growing business enterprises.

“As we’ve looked back at how The Association got its start with just a few key players in such a small industry at the time, it’s amazing to see the progress we’ve made that has led us to where we are today, part of a 69 billion dollar industry,” said Bob Vetere, president and CEO of APPA. 

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During Global Pet Expo, APPA released its annual pet industry spending figures- announcing a record-breaking $69.51 billion in pet spending for 2017, up from $66.75 billion in 2016.  Estimated spending for this year is $72.13 billion; another 3.7 percent growth.  The release can be found in its entirety in the Association’s press center at www.americanpetproducts.org. 

Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. It is not open to the general public. The 2019 Global Pet Expo will take place Wednesday – Friday, March 20-22, 2019 in Orlando, FL, at the Orange County Convention Center. For details, visit www.globalpetexpo.org. 

“The level of attendee and exhibitor engagement was fantastic this year, creating such high energy and buzz throughout the Show, making it the most successful Global Pet Expo to date,” added Darmohraj. 

For more information, interview opportunities or hi-res images from the Show photo gallery, please contact Liz Thomas at 775-322-4022 or liz@theimpetusagency.com. 

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Vital Essentials Selects Western Canada Distributor

Avafina Pet Products will market, sell and support Western Canada to more than 400 independent pet retailers and pet chain stores.

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(PRESS RELEASE) Vital Essentials announced its partnership with Avafina Pet Products, a leading importer and distributor of pet supplies and accessories. Avafina Pet Products will market, sell and support Western Canada to more than 400 independent pet retailers and pet chain stores.

“Avafina has been a leading ‘natural pet product’ distributor in Western Canada for nearly 10 years. The Vital Essentials line is a perfect fit for our high-end product mix and we are thrilled to be representing this terrific brand! Avafina has high growth expectations for 2020 and we know that Vital Essentials will be a key partner in this growth,” shared Michael Harrison, Avafina VP of sales and operations.

Vital Essentials, headquartered in Green Bay, WI, is a premiere brand in the raw pet food category that includes innovative and unique products to pet parents worldwide. Avafina Pet Products will be offering Canadian Independent Pet Retailers the full line of Vital Essentials freeze-dried treats, toppers, food and RAW BAR. Most recently, the VE RAW BAR was honored with the Pet Business 2019 Industry Recognition Award in the Merchandising Displays category. The one-of-a-kind display, along with Vital Essentials’ other innovative pet foods and treats will now be available to even more pets.

“Avafina’s commitment to the health and well-being of pets is perfectly aligned with our mission to provide all pets with access to the finest food (and treats) available. As we continue to grow our brands throughout international markets, Avafina’s dedication to delivering high quality and reliable service ensures our current standard of service will be provided to customers in these new markets,” stated Melissa Olson, VP of sales and marketing.

veraw.com

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Pet Sustainability Coalition Announces Partnership with Petfood Industry Magazine

This is to increase access to PSC’s tools and expand awareness throughout the global pet food processing industry.

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(PRESS RELEASE) The Pet Sustainability Coalition and WATT Global Media’s Petfood Industry have announced a partnership to increase access to PSC’s tools and expand awareness throughout the global pet food processing industry.

Since its founding in 2013 PSC has been steadily building a toolkit full of resources, templates, and case-studies coupled with ongoing educational webinars and events. Sustainability is one of the fastest growing topics in the pet industry and PSC leads in topics like sustainable proteins and packaging as well as other compelling business-smart sustainability strategies like employee engagement programs and consumer demand for sustainability.

“Petfood Industry will leverage its global magazine, digital, online and live event platforms to educate and inform our readers about critical sustainability topics affecting pet food production. PSC is the industry’s leader in sustainability, and we are honored to kick off this partnership in 2020,” said Steve Akins, executive vice president Global Petfood & Events, and publisher of Petfood Industry magazine. Petfood professionals throughout the world can expect regular content from PSC as well as a strong presence at Petfood Forum 2020 in Kansas City, MO, April 27-29.

From day one, the Pet Sustainability Coalition has maintained an open model, choosing not to lock any of its content or tools and instead sharing as much information as possible through its own platform but also among its members. PSC’s media partnerships are no exception to the rule.

“Our industry has incredible media groups that have built loyal audiences for decades. Platforms like Petfood Industry are critical avenues to share our educational content and tools particularly with our increased focus on sustainable proteins and packaging,” said Caitlyn Dudas, executive director of PSC.

petsustainability.org, petfoodindustry.com

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BAYDOG Releases 2 New Canine Lifejackets

They will be at booth 1015 at Global Pet Expo in February.

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(PRESS RELEASE) The Chesapeake Bay Dog Company has released its newest product, the Monterey Bay Canine Lifejacket. The Monterey Bay will be in stores by April 1 and will feature an upgraded Offshore variant made specifically for boaters.

Company founder and CEO Barton O’Brien stated, “We live in Annapolis, MD, the sailing capital of the U.S., and every sailboat we see has a dog onboard. We surveyed the market for dog lifejackets and realized there really wasn’t anything out there made specifically for boaters. So after we developed the Monterey Bay (which took us a year), we went back to the drawing board and worked with experienced boaters to create the enhanced Monterey Bay Offshore. This variant has features that increase survivability in rough waters no matter how far you are away from the shore.”

The Monterey Bay has been designed for any adventure, from a day at lake swimming or jumping off a dock, to boating on the open ocean. Both designs offer exceptional floatation and comfort with full chest and torso support which lift the dog from below and avoid the typical nylon straps cutting into the dog’s tender underside. Also, both models are ergonomically designed to allow for a dog’s natural swimming motion.

The Monterey Bay is loaded with features, such as 600 denier UV-coated nylon, saltwater-resistant hardware, 360 visibility reflective trim, large hook-and-loop panels and buckles to ensure a secure fit, and an expandable neck collar similar to human personal flotation devices.

The enhanced Monterey Bay Offshore model has additional safety features that make it the perfect choice for boaters. Strategically placed outboard pontoons will roll a dog upright in the roughest sea conditions, and extra floatation on the chin / chest area ensure the dog’s head stays above water for increased survivability. The larger sizes have a second handle on the back to aid lifting a dog back aboard.

BAYDOG will display the Monterey Bay Lifejacket at booth 1015 at Global Pet Expo in February, along with the debut of several complementary water toys. The lifejacket will come in two colors: hi visibility Nautical Yellow and Blaze Orange, and is offered in five sizes.

baydog.com

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