Grocery Chain Ramps Up Its Pet Care Focus

Meijer, a grocery chain with 246 supercenters, is increasing its focus on pet care.

The company will sell a wider variety of items such as food and grooming products, Supermarket News reports. It’s even increasing its selection of pet Halloween costumes this year.

Recent pet care additions include an extra aisle in each store to accommodate more varieties of food. The Midwestern chain carries dozens of labels, including Blue Buffalo, Nutro, Nature’s Recipe, Fresh Pet and Rachael Ray Nutrish, and private label True Goodness by Meijer.

Forty of the chain’s supercenters  have moved their pet care departments to a back corner “to offer a specialty-store feel with spacious displays for products like Halloween-themed pet toys,” Supermarket News explains.

A few stores also have VetIQ Petcare clinics.

The recent additions are a continuation of a trend for Meijer, which has invested significantly in its pet care business over the past few years.

Meijer operates stores in its home state of Michigan as well as in Illinois, Indiana, Kentucky, Ohio and Wisconsin.

Read more at Supermarket News