(PRESS RELEASE) MEMPHIS, TN — Heavenly Hounds, the fresh-baked peanut butter brownie square designed to calm dogs during stressful moments, announced a wave of new momentum including expanded retail and distributor partnerships, a 12-month shelf life with no preservatives, and a new focused marketing approach to build awareness and trial.
Recent milestones include:
- Retail Expansion: Secured placement with Pet Supermarket, a leader in pet specialty retail.
- Distribution Infrastructure: Launching a dedicated distribution business, powered by the 12-month shelf life.
- Distributor Partnerships: Approved with IPS South and IPS North to expand reach into key territories.
- Farm & Feed Access: Earned Midstates membership approval, unlocking access to 900+ farm & feed stores.
- Marketing Evolution: Rolling out a focused marketing strategy combining consumer education, in-store training, and seasonal promotions to accelerate trial and repeat purchase.
“The combination of a clean-label calming product, unmatched core benefits, and extended shelf-life positions Heavenly Hounds for category leadership,” said Ken Bendon, Head of Business Development at Heavenly Hounds. “We can now scale into national distribution while maintaining the integrity of our formula, and our marketing approach ensures pet parents understand why Heavenly Hounds is different.”
Unmatched Core Benefits
Heavenly Hounds delivers a unique value proposition in the Health & Wellness calming category:
- Fresh-baked format: Peanut butter brownie square, made in the USA, visually distinct on shelf.
- Single-use trial size: $4.99 bar that reduces risk for pet parents new to calming products.
- Unmatched core benefits: 17 attributes any major pet food brand would want to claim, including NASC Quality Seal, human-grade ingredients, clean-label formulation, and no preservatives.
- No Hemp / No CBD: Appeals to the 60% of pet parents hesitant about hemp or CBD calming products (APPA 2022 & 2024; NielsenIQ Pet Trends 2024).
- Melatonin-free: Calms erratic behavior without sedation or a “drugged-out” effect.
“Heavenly Hounds has stood the test of time since 2015, but with unmatched benefits, new partnerships, and a smarter marketing focus, we’re now positioned as the gateway calming product for millions of pet parents,” Bendon added.
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About Heavenly Hounds
Founded in 2015, Heavenly Hounds is a leader in canine calming, offering a fresh-baked, peanut butter flavored brownie square that helps dogs relax during stressful moments such as grooming, travel, fireworks, or separation. Proudly made in the USA with a limited ingredient formula, NASC Quality Seal, 17 unmatched benefits, and a 12-month shelf life without preservatives, Heavenly Hounds is trusted by pet parents and retailers alike.
For more information, visit www.heavenlyhounds.com
