(PRESS RELEASE) NEW YORK — In a year defined by increased consumer scrutiny of corporate integrity, HerHealthWatch is proud to announce that Dr. Elsey’s has been selected as the recipient of the 2025 Ethical Business Leadership Award in the pet care category. The award recognizes businesses that have demonstrated an exceptional commitment to ethical standards, transparency, and consumer well-being — even at a measurable cost to their bottom line.
Dr. Elsey’s, a leading producer of cat litter and feline health products, has garnered national recognition not only for the quality of its offerings but for its unwavering and outspoken opposition to the use of artificial fragrances and chemical additives in cat litter products. At a time when the pet care industry has increasingly embraced scented litters to capture greater market share, Dr. Elsey’s has taken a firm and public stand — advocating for unscented formulas as the healthier, more respectful choice for both cats and their owners.
This commitment has not been without sacrifice. In declining to introduce scented variants that dominate retail shelf space and command premium margins, Dr. Elsey’s has willingly relinquished a major revenue opportunity in favor of product integrity and animal welfare. The company has been a consistent and vocal advocate for educating consumers on the respiratory and behavioral risks that heavily fragranced litters can pose to cats, particularly in enclosed environments where air circulation is limited.
“Few companies in the pet care space are willing to so openly challenge prevailing market trends,” said Frances Sennhauser, a senior media director of HerHealthWatch. “Dr. Elsey’s made a principled decision to prioritize the health of companion animals over profit, and we believe that kind of leadership deserves acknowledgment.”
According to the American Pet Products Association (APPA), nearly 46 million U.S. households own at least one cat, with over 2.2 million tons of cat litter sold annually in North America. Industry analysts estimate that scented products now account for more than 60% of all litter sales — a statistic that underscores the financial significance of Dr. Elsey’s stance.
The Ethical Business Leadership Award is granted annually by HerHealthWatch to organizations that embody values-driven entrepreneurship. Dr. Elsey’s selection in 2025 affirms the company’s standing as a mission-led brand whose principles are as enduring as its products. For more information about Dr. Elsey’s, visit www.drelseys.com.
Advertisement
