(PRESS RELEASE) MEMPHIS, TN — Hollywood Feed, one of the nation’s fastest-growing specialty pet food and product retailers, announced the national rollout of MoodifyPet, a breakthrough odor-control solution for cat households. Beginning this Christmas season, MoodifyPet will be featured in all 175 Hollywood Feed locations across nineteen states, marking a major category expansion into science-based litter-box odor management.
MoodifyPet uses an innovative, non–toxic, pet-safe and people-safe molecular neutralization technology designed to neutralize ammonia and litter-box odor at the source without perfumes, powders, sprays, or chemicals. With consumer demand rising for organic, non -toxic, odor-free home environments, MoodifyPet is set to redefine how retailers support cat parents seeking a safe and effective odor control option.
“At Hollywood Feed, we are always looking for solutions and products that genuinely improve the lives of pets and their families,” said Shawn McGhee, President and CEO of Hollywood Feed. “MoodifyPet is an innovative product that helps treat a common pet issue – and so we are excited to introduce this line to our valued customers and their beloved pets.”
Hollywood Feed team members agree.
“Cat litter odor is one of the top frustrations we hear from customers, especially during the holidays when families entertain more often,” said Nikki Usher, Category Manager at Hollywood Feed. “MoodifyPet provides a pet-safe solution that works. It serves a major customer need and is already generating excitement among our store teams.
MoodifyPet’s leadership is equally as enthusiastic about this partnership.
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“Hollywood Feed’s rollout positions MoodifyPet as a promising new entry in the Cleaning & Waste category,” said David Perkins, President at Perkins Group MoodifyPet’s Regional Sales Representative . Dan Ron, President and CEO at MoodifyPet US, added, “The pet odor control category is showing double-digit growth. MoodifyPet is targeting this market with a new and unique science-backed solution, and we are already seeing high interest from major retailers across the country.
About Hollywood Feed
Hollywood Feed serves pets, their owners, caretakers and communities in 175 stores across 19 states. Consistently ranking atop consumer choice awards in the markets it serves, Hollywood Feed and its family of brands have been named to Newsweek’s list of America’s Best Retailers for 2022 (ranking #1 in the pet care category), Newsweek’s list of America’s Best Customer Service for 2024, Best Pet Supply Stores by Dallas A-List, Best Pet Store by The Memphis Flyer, Best Self Atlanta Magazine’s Best Pet Store, Best Pet Food and Supplies in the Best of Denton County Awards, and Best New Business by Cary Living Magazine in North Carolina. Hollywood Feed proudly stands by its brand promise: If your pet doesn’t love it or if you don’t love it, we will gladly replace or refund it. Learn more about Hollywood Feed at hollywoodfeed.com and facebook.com/hwfeed.
About MoodifyPet US
MoodifyPet US brings innovative science to the pet industry. Developed using advanced molecular “Scent Screen” technology, it neutralizes odor perception without masking fragrance or harsh chemicals. This product is designed to provide up to 30 days of continuous odor elimination, making it a category-transforming product for modern cat parents who want a safe, fresh, odor-free home.
