(PRESS RELEASE) ORLANDO, FL — After 10 years of redefining the U.S. cat treat category with its wildly popular Churu lickable treats, Inaba Foods unveiled its hydrating, high-moisture dog treat designed with Inaba’s innovative focus on overall pet health. Terrine will be showcased at Global Pet Expo (Booth #3868).
“Our intent was always to build a global company that delights families and their pets, and while our story in Japan is known in more households, it’s what we’re doing today in the U.S. after 10 years that we’re excited to celebrate and promote with a year worth of events, promotions and activities,” said Yoko Sakugawa Vice President of Operations at Inaba Foods (USA).
“Churu changed how people think about treating their cats,” explained Francois de Ginestet, Director of Sales & Marketing, Inaba Foods USA. “With Churu Terrine, we’re bringing that same spirit of innovation and quality to the dog category; a treat that’s convenient, hydrating and designed for today’s active pet lifestyles and creating bonding moments between Dogs and Pet Parents.”
Inaba USA will showcase its 10-year story culminating with the new Terrine dog treats at the world’s most influential annual gathering made possible by the American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA). At Global Pet Expo (Booth #3868), the company will debut Churu Terrine, a new high-moisture dog treat designed to deliver hydration, convenience and premium ingredients for today’s active pet lifestyles.
“It’s special to unveil Terrine at Global Pet Expo 2026 because the show floor is known as the home to the biggest brands, most in-demand influencers and the most savvy retailers connecting pet families to the products they love,” explained Stephanie Lundell Director of Sales at Inaba Foods (USA). We’re thrilled to add Terrine to the show’s lineup and look forward to answering all questions about the significance of this moment for Inaba USA.”
Inaba helped reshape the cat treat aisle with the introduction of the first tube-style, high-quality lickable cat treat, a format that quickly became a global favorite among cats and their owners. Now the company is applying that same innovation to the dog category.
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A New Kind of Dog Treat
Churu Terrine features a soft, high-moisture texture that makes it easy to serve without mess or spills. Designed with convenience in mind, the portable format is ideal for walks, travel, training sessions and outdoor adventures.
The treat also includes psyllium seed husk for digestive support, while remaining low in calories and low in fat, aligning with growing consumer demand for functional treats that support pet wellness.
Product Highlights
Churu Terrine is designed to offer both flavor and function, including:
- High-moisture treat with a unique terrine-style texture
- Easy to serve with no mess or spills
- Portable for on-the-go treating
- Low calorie and low fat
- Psyllium seed husk added for digestive support
The product will launch in eight flavors, including:
- Chicken Recipe
- Chicken Recipe with Beef
- Chicken Recipe with Cheese
- Chicken Recipe with Peanut Butter Flavor
- Pumpkin Recipe
- Sweet Potato Recipe
- Salmon Recipe
- Salmon Recipe with Tuna
Churu Terrine will be available in three size formats:
- Small – 0.53 oz
- Medium – 1.05 oz
- Large – 1.90 oz
Global Pet Expo attendees can meet the Inaba team and preview the product at Booth #3868. Terrine will be available in June 2026.
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About Terrine
A new kind of dog treat is hitting the market, offering a convenient and nutritious snack for dogs on the go. The mess-free format makes it easy to serve without spills and convenient to carry during walks or training. It offers a unique high-moisture treat that features a soft, easy-to-eat texture that dogs of all ages will love, and it’s made with real meat and vegetables that pet parents approve of. Formulated with psyllium seed husk to support digestive health, it’s also low in calories and fat, giving a healthy way to reward dogs that won’t mess up their diet.
About Inaba USA
Since 1958, pet parents have entrusted INABA with the privilege of providing treats that are healthy, delicious, and fun. Products are made with quality ingredients such as real chicken and wild-caught tuna. We make them low-calorie and high-moisture to help keep pets healthy and they are also always free from grains, preservatives, and artificial colors. Every product is carefully made in INABA’s own state-of-the-art, FDA-registered facilities. At Inaba, we promise to delight cats and dogs around the world. For more information, visit https://inabafoods.com.
