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The new motion activated Snuggle Puppy® PLUS conserves battery life for up to six months while calming anxious pups!

Whether it’s separation anxiety, fear of thunderstorms or just because, the Original SnugglePuppy® and SnugglePuppy® PLUS naturally calm a nervous dog.

For over 25 years, the Original Snuggle Puppy® has calmed anxious dogs and puppies naturally and effectively. With its soft, plush exterior, an interior heat pack and a battery operated patented Real-Feel® Heartbeat, generations of dogs have been soothed to sleep as Snuggle Puppy recreates the intimacy of being with their mother and pack.

Now, the next generation of Snuggle Puppy has arrived! The new Snuggle Puppy® PLUS offers the same level of comfort for dogs and puppies but its SmartBeat™ Heart features a setting that is only activated by a dog’s movement, conserving battery life for up to six months. When no motion is detected, the heart automatically shuts off. This eliminates the need to open the Snuggle Puppy to turn it on and off. Snuggle Puppy PLUS comes with two AAA batteries and three single-use disposable warmer packs, each lasting for 10 hours. The three new Snuggle Puppy PLUS designs include a Golden, a Black and White and a tri-color Bernese Mountain Dog.


Snuggle Puppy PLUS Golden Doodle.
MSRP: $49.99

Snuggle Puppy Plus Black & White Collie.
MSRP: $49.99

Snuggle Puppy PLUS Tri-Color Bernese Mountain Dog.
MSRP: $49.99

Snuggle Puppy was introduced in 1997 by a dog mom who wanted to ease the separation anxiety pets feel when they are moved from their mothers to a new home. Through the years, Snuggle Puppy has helped to calm millions of dogs (and other animals) around the world with this simple, all natural approach. Snuggle Puppy’s effectiveness in helping pets is notably evidenced by its 45,000 five-star consumer reviews.

Whether your customers opt for the Original Snuggle Puppy or Snuggle Puppy PLUS, all come with descriptive packaging, full instructions and are machine washable (remove the heartbeat and heat packs prior to washing on a gentle cycle). Perfectly designed to help to calm nervousness, separation anxiety, distress from fireworks, thunderstorms and even the whimpering that can occur with crate training, Snuggle Puppy PLUS is a best friend for YOUR best friend!