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You’ll aways discover the latest innovations hitting the pet industry at SUPERZOO 2025. From groundbreaking nutrition solutions to interactive toys that captivate pets and owners alike, these debut products represent the future of pet retail. Each carefully selected item offers independent retailers fresh opportunities to differentiate their stores and delight customers this season.

NPIC — BOOTH 3938
N-BONE® MEGA-BONE
LONG-LASTING CHEWS
CHEESEBURGER FLAVOR

N-Bone® Mega-Bone is a long-lasting chew
for medium and large dogs, made with simple, digestible ingredients. Rawhide-free and byproduct-free, it features fun, human-inspired flavor combos for a tasty and satisfying chew.

MSRP: $9.99

E: [email protected]
P: (833) 626-0378
W: npicpet.com

NPIC — BOOTH 3938
N-BONE® MEGA-BONE
LONG-LASTING CHEWS
LOADED MAC N’ CHEESE FLAVOR

N-Bone® Mega-Bone is a long-lasting chew
for medium and large dogs, made with simple, digestible ingredients. Rawhide-free and byproduct-free, it features fun, human-inspired flavor combos for a tasty and satisfying chew.

MSRP: $9.99

E: [email protected]
P: (833) 626-0378
W: npicpet.com

NPIC — BOOTH 3938
N-BONE® MEGA-BONE
LONG-LASTING CHEWS PEANUT
BUTTER & JELLY FLAVOR

N-Bone® Mega-Bone is a long-lasting chew
for medium and large dogs, made with simple, digestible ingredients. Rawhide-free and byproduct-free, it features fun, human-inspired flavor combos for a tasty and satisfying chew.

MSRP: $9.99

E: [email protected]
P: (833) 626-0378
W: npicpet.com

HICC PET — BOOTH 4742
HICC PET® ANTIMICROBIAL
HYDRO GEL

HICC Pet® Antimicrobial Hydro Gel cleans, protects and supports healing for cuts, rashes and irritations with veterinarian-recommended Hypochlorous Acid. Its thick, no-drip formula stays in place, creating a moisture-locking barrier for lasting, mess-free relief.

MSRP: $18.99

E: [email protected]
P: (206) 228-0673
W: hiccpet.com

HICC PET — BOOTH 4742
HICC PET® HYPOALLERGENIC
WRINKLE WIPES

HICC Pet® Hypoallergenic Wrinkle Wipes
gently clean skin folds to help prevent
irritation, odor and buildup. Made with plant based fibers, they’re infused with CocoPlex™
Fermented Coconut Oil, Manuka honey and
niacinamide for healthy, hydrated skin.

MSRP: $17.99

E: [email protected]
P: (206) 228-0673
W: hiccpet.com

HICC PET — BOOTH 4742
HICC PET® DENTAL FINGER WIPES

HICC Pet® Dental Finger Wipes freshen breath, clean teeth and support gum health with CocoPlex™ Fermented Coconut Oil, baking soda and natural extracts. These vet-recommended, textured wipes offer an easy, mess-free alternative to daily brushing.

MSRP: $15.99

E: [email protected]
P: (206) 228-0673
W: hiccpet.com

HAGEN GROUP — BOOTH 4225
CATIT GO NATURAL! CAT LITTERS

Catit Go Natural! cat litters are based on sustainable and recycled natural resources. Each litter variety is carefully composed for hassle-free litter box maintenance: firm clumping, low dust, easy scooping and odor reduction.

MSRP: $24.99

E: [email protected]
P: (800) 353-3444
W: catit.com

HAGEN GROUP — BOOTH 4225
CATIT LOO

Finally an eco-friendly & high-sided litter box cat’s feel comfortable using. The Catit LOO is the ideal easy-entry litter box made from 99% PCR (post-consumer recycled) plastic, complete with a matching scoop.

MSRP: $39.99

E: [email protected]
P: (800) 353-3444
W: catit.com

HAGEN GROUP — BOOTH 4225
CATIT PIXI SMART 6-MEAL FEEDER

With the Catit PIXI Smart 6-Meal Feeder,
your customers can serve up to 6 meals
of their cat’s preferred dry food, wet food or treats in any combination/order, at any time – day or night.

MSRP: $139.99 – $145.99

E: [email protected]
P: (800) 353-3444
W: catit.com

HAGEN GROUP — BOOTH 4225
CATIT RECIPES DOUBLE FUSION
KITTEN – CHICKEN RECIPE

Catit Recipes DOUBLE FUSION Kitten Recipe is the ideal choice to nourish and support your growing kitten. This premium food combines freeze-dried infused kibble with freeze-dried bites to deliver maximum flavor and nutrition every meal.

MSRP: $21.99

E: [email protected]
P: (800) 353-3444
W: catit.com

HAGEN GROUP — BOOTH 4225
CATIT RECIPES DOUBLE FUSION
INDOOR – CHICKEN RECIPE

Catit Recipes DOUBLE FUSION Chicken
Recipe is the perfect choice for your indoor, sterilized or less active cat. This premium food combines freeze-dried infused kibble with freeze-dried bites to deliver maximum flavor & nutrition.

MSRP: $26.99 – $47.99

E: [email protected]
P: (800) 353-3444
W: catit.com

HAGEN GROUP — BOOTH 4225
CATIT RECIPES INDOOR – CHICKEN ENTRÉE
– CHICKEN & SEAFOOD ENTRÉE –
CHICKEN, TURKEY & DUCK ENTRÉE

Catit Recipe INDOOR Entrées offer a variety of high-protein meals, from chicken, turkey and duck to chicken and seafood. Formulated for indoor and
sterilized cats, each tasty recipe supports their health, hydration and overall well-being.

MSRP: $33.48 – $45.36

E: [email protected]
P: (800) 353-3444
W: catit.com

NATURAL FARM — BOOTH 3725
AIR-DRIED MIX

Natural Farm’s Air-Dried Mix delivers a nutrient-rich blend of premium meat, probiotics and collagen—featuring 80% animal-sourced protein. A standout, shelf-ready recipe crafted in the USA for all dogs and life stages. Poultry or Red Meat.

MSRP: TBD

E: [email protected]
W: naturalfarmpet.com

NATURAL FARM — BOOTH 3725
POWER BEEF STICKS

Built for bold chewers, Power Beef Sticks combine durable texture with irresistible flavor and enrichment—featuring beef cheek wrapped in esophagus, these chews deliver extended chew time with protein, glucosamine and chondroitin in every bite.

MSRP: $3.79 – $6.49

E: [email protected]
W: naturalfarmpet.com

NATURAL FARM — BOOTH 3725
FREEZE-DRIED PATTIES

Our upcoming freeze-dried food line features 96% raw whole meat, like our Red Meat Recipe Patties with grass-fed beef—complete, grainfree meals enriched with fruits, vegetables and probiotics. Serve as a full meal or nutritious topper.

MSRP: TBD

E: [email protected]
W: naturalfarmpet.com

PET KING BRANDS — BOOTH 4952
ZYMOX® FUNKY PAWS®

Funky Paws®, designed to counter the
overgrowth of bacteria and help combat
stinky paws, utilizes Vitamin D and Oat
Extract to help moisturize while providing relief for odor, dry noses and irritated skin folds.

MSRP: Coming Soon

E: [email protected]
P: (888) 752-5487
W: zymox.com

PET KING BRANDS — BOOTH 4952
ZYMOX® ADVANCED
ENZYMATIC EAR WIPES

Ideal for daily cleaning, these dermatologist-tested wipes feature a unique LP3 Enzyme System that cleans and soothes without the use of harsh chemicals or irritating detergents, enriched with Aloe Vera and menthyl lactate.

MSRP: $21.99

E: [email protected]
P: (888) 752-5487
W: zymox.com

PET KING BRANDS — BOOTH 4952
2025 ZYMOX®
FLOOR DISPLAY

This display promotes the full line of
ZYMOX® Dermatology products for
pets’ ear and skin needs. Offering
unique versatility, it can be set up as a standalone POP display or hung as a wing panel.

E: [email protected]
W: zymox.com

LOVING PETS — BOOTH 5356
CHICKEN BREAST TENDERS

Chicken Breast Tenders are made and sourced in the U.S.A. Grain, wheat, corn and gluten-free Chicken Breast Tenders have NO artificial flavors, colors or preservatives. Available in 6 oz. and 24 oz. bags.

MSRP: $11.49 (6 oz.) $34.49 (24 oz.)

E: [email protected]
P: (609) 655-3700
W: lovingpetsproducts.com

LOVING PETS — BOOTH 5356
BE CHEWSY ALTERNATIVE CHEWS

Loving Pets’ Be Chewsy U.S.A. Chew Alternatives are better, smarter, highly digestible treats with a higher nutritional value. Low-calorie, longer-lasting and with teeth-cleaning dental benefits, the collection includes Pig Ear, Bully Stick and Antler.

MSRP: $8.49 – $31.49

E: [email protected]
P: (609) 655-3700
W: lovingpetsproducts.com

LOVING PETS — BOOTH 5356
FLAVORFULLZ FILLED TREATS

Flavorfullz offers unique dog and cat treats with a crunchy exterior and soft, flavorful interior. Made in the U.S.A. with domestic and imported ingredients, they come in 8 delicious flavors.

MSRP: $4.99 – $8.49

E: [email protected]
P: (609) 655-3700
W: lovingpetsproducts.com

LOVING PETS — BOOTH 5356
HOUNDATIONS® DOG TRAINING
TREATS

All-natural, soft-chew dog treats are 100% made in the U.S.A. and ideal for small dogs. Each bag includes a carabiner for easy transport. They are free from grain, wheat, gluten, soy and corn.

MSRP: $4.49

E: [email protected]
P: (609) 655-3700
W: lovingpetsproducts.com

LOVING PETS — BOOTH 5356
SOFT JERKY DOG TREATS

Bone-shaped Soft Jerky Dog Treats have a
simple ingredient profile and a taste your pup will love. These jerky treats are always chockfull of protein and available in 3 flavors and 2 shapes.

MSRP: $9.49

E: [email protected]
P: (609) 655-3700
W: lovingpetsproducts.com

LOVING PETS — BOOTH 5356
NATURAL VALUE® SOFT
CHEW DOG TREATS

These healthy treats contain simple ingredients, protein and other essential vitamins and minerals your pooch needs. Made locally in the USA, available in 3 flavors and 3 shapes and have a soft texture.

MSRP: $18.49

E: [email protected]
P: (609) 655-3700
W: lovingpetsproducts.com

JONES NATURAL CHEWS — BOOTH 3912
K9 BACON CRISPS

K9 Bacon Crisps are a crispy, crunchy, crackly pork treat. These all-natural, single-ingredient treats are made from USA-raised pork skins cooked at a high temperature to create a perfectly puffed texture.

MSRP: $7.99 – $15.99

E: [email protected]
P: (815) 316-6635
W: jonesnaturalchews.com

BEST SHOT PET PRODUCTS INTERNATIONAL BOOTH 2900
NEW CARIBBEAN DREAM FACIAL & BODY WASH WITH MATCHING BODY SPRAY

Caribbean Dream Facial Wash & Matching Body Spray features banana, pineapple, star fruit, passionflower and papaya notes. It joins Mango Maui, Exotic Island and Tropical Breeze for a fun assortment. Experience a Happy Face with Scentament Spa!

MSRP: $14.99 – $20.99

E: [email protected]
P: (502) 234-5300
W: scentamentspa.com

BEST SHOT PET PRODUCTS INTERNATIONAL
— BOOTH 2900
SUGAR COOKIE SCENTAMENT SPA
FACIAL WASH & BODY SPRAY

Sugar Cookie Facial & Body Spray are the newest Fall/Winter editions. Infusing sugar, lemon zest, tonka bean, cookie dough, buttercream, vanilla and cinnamon. Joining Hot Toddy, Harvest Apple and Berry Amaretto for a memorable assortment.

MSRP: $14.99 – $20.99

E: [email protected]
P: (502) 234-5300
W: scentamentspa.com

WELLNESS PET COMPANY — BOOTH 3945
WELLNESS® APPETIZING ENTREES™
CHICKEN & HERRING MOUSSE

A mouthwatering complete and balanced wet recipe crafted from ingredients any adult cat will love. Made with natural, high-quality chicken as the #1 ingredient with no added artificial flavors, preservatives or colors and carrageenan free.

MSRP: $1.99

E: [email protected]
P: (800) 225-0904
W: wellnesspetfood.com

WELLNESS PET COMPANY — BOOTH 3945
WELLNESS® COMPLETE HEALTH
PURRFECT DUOS™ SALMON &
WHITEFISH DINNER

Vet recommended, nutrient-dense and perfectly portioned cups that even the fussiest felines will love. These convenient, single-serve meals are made in the U.S.A. with the finest globally sourced ingredients.

MSRP: $1.99

E: [email protected]
P: (800) 225-0904
W: wellnesspetfood.com

WELLNESS PET COMPANY— BOOTH
3945
WELLNESS® COMPLETE HEALTH™
GRILLED TURKEY & TURKEY LIVER

New mouthwatering grilled wet cat food recipes with complete daily nutrition even the pickiest cats will love. Scientifically proven to support the 5 Signs of Wellbeing™ and provide the healthy hydration cats need.

MSRP: $1.89

E: [email protected]
P: (800) 225-0904
W: wellnesspetfood.com

P.L.A.Y. PET LIFESTYLE AND YOU —
BOOTH 7352
BARNYARD BUDDIES COLLECTION

Farmyard fun with a twist! Each toy hides a spiky squeaker ball revealed only after “harvest” (aka destruction), extending playtime. Soft, durable and retail-ready with eye-catching backer cards. Available individually in 5pc. case packs.

MSRP: $14.90

E: [email protected]
P: (855) 300-7529
W: shop.playb2bwholesale.com

P.L.A.Y. PET LIFESTYLE AND YOU —
BOOTH 7352
TRAILBLAZING COAT

Built for stylish adventure with a washable, water-resistant design and adjustable fit, it’s the perfect gear for on-the-go pet parents. Sold individually in sizes XS–XL to suit every trail-loving pup.

MSRP: $59

E: [email protected]
P: (855) 300-7529
W: shop.playb2bwholesale.com

P.L.A.Y. PET LIFESTYLE AND YOU —
BOOTH 7352
MINI PUP CUP CAFE & SNACK
ATTACK COLLECTIONS

Tiny pups can join the fun with miniaturized versions of our best-selling toys! Squeaky donuts, crinkly chips and plush macarons deliver big play in small packages. Available individually in 5pc. case packs.

MSRP: $8.50 – $12.90

E: [email protected]
P: (855) 300-7529
W: shop.playb2bwholesale.com

P.L.A.Y. PET LIFESTYLE AND YOU —
BOOTH 7352
FELINE FRENZY WAND TOYS

Our first wand toys bring feline fun! Made with FSC-certified wood, luxe fabrics and organic catnip, they encourage healthy hunting behavior through sensory-rich textures and motion, making them ideal for stylish swats and playful pounces.

MSRP: $9.90

E: [email protected]
P: (855) 300-7529
W: shop.playb2bwholesale.com

P.L.A.Y. PET LIFESTYLE AND YOU —
BOOTH 7352
FELINE FRENZY TOY SETS
& KICKERS

A purrfect pairing for playful cats! Bite-sized plush sets and full-bodied kickers are packed with USDA organic catnip and textures to spark play. From blue cheese to vino, there’s fun for every feline palate.

MSRP: $10.50 – $11.90

E: [email protected]
P: (855) 300-7529
W: shop.playb2bwholesale.com

P.L.A.Y. PET LIFESTYLE AND YOU —
BOOTH 7352
CANYON SERIES CHILL PADS

A fresh take on our best-selling Chill Pad, these mats blend ultra-cozy textures with rugged cotton twill. Machine washable and available in five earthy hues and sizes, they’re perfect for crates, cars or restful corners.

MSRP: $39.00 – $109

E: [email protected]
P: (855) 300-7529
W: shop.playb2bwholesale.com

It’s That Time of Year Again! Must See at Superzoo Part 1!

It’s That Time of Year Again! Must See at Superzoo Part 1!

You’ll aways discover the latest innovations hitting the pet industry at SUPERZOO 2025. From groundbreaking nutrition solutions to interactive toys that captivate pets and owners alike, these debut products represent the future of pet retail. Each carefully selected item offers independent retailers fresh opportunities to differentiate their stores and delight customers this season.