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SUPERZOO 2025 brings game-changing products that savvy retailers can’t afford to miss. This curated collection showcases revolutionary pet food formulations, cutting-edge grooming essentials and engaging toys that pets crave. These innovative debuts offer independent pet retailers the competitive edge needed to drive sales and build customer loyalty.

EARTHBATH — BOOTH 6761
earthbath® Paw Wash

earthbath® Paw Wash gently cleans and soothes with shea butter, aloe and soft silicone bristles — perfect for dirty, tired or dry paws. Foamy, nourishing and safe for daily use on pets over six weeks old.

MSRP: $14.99

E:[email protected]
P: (415) 355-1166
W: earthbath.com

EARTHBATH — BOOTH 6761
earthbath® Tooth & Gum Wipes

earthbath® Tooth & Gum Wipes help remove plaque, tartar and odor-causing bacteria with a minty, alcohol- and paraben-free formula. Safe for daily use on animals over 6 weeks old.

MSRP: $15.99

E: [email protected]
P: (415) 355-1166
W: earthbath.com

EARTHBATH — BOOTH 6761
earthbath® Treatment Balm

earthbath® Treatment Balm soothes and nourishes dry, itchy skin with shea butter and aloe. Apply to paws, noses, hot spots and more. Safe for daily use on dogs and cats over 6 weeks old.

MSRP: $20.99

E: [email protected]
P: (415) 355-1166
W: earthbath.com

FOUR LEAF ROVER — BOOTH 3765
Protect Soil-Based Probiotics

Protect is our #1 best selling probiotic. A scientific blend of soil-based probiotics, probiotic yeast and detoxifying herbs and clays. It’s a foundational product that should be given daily. Veterinarian Formulated. Made in USA.

MSRP: $29.99 – $54.99

E: [email protected]
P: (833) 477-6887
W: fourleafrover.com

FOUR LEAF ROVER — BOOTH 3765
Safe-Sea

Safe-Sea is the 100% sustainable alternative to fish oil. This healthy combination of green lipped mussel oil and ahiflower oil is the smart way to add omega-fat benefits. Made in USA.

MSRP: $34.99

E: [email protected]
P: (833) 477-6887
W: fourleafrover.com

FOUR LEAF ROVER — BOOTH 3765
Seven ‘Shrooms

Seven ‘Shrooms is a blend of seven carefully chosen organic mushrooms. Our mushrooms are full fruiting body and never myceliated grain. They’re double extracted for maximum bioavailability. Veterinarian formulated. Made in USA.

MSRP: $34.99

E: [email protected]
P: (833) 477-6887
W: fourleafrover.com

PETS GLOBAL, INC. — BOOTH 3552
Fussie Cat Premium Variety Packs

Top-selling, high protein, moisture-rich purees/toppers in four, 50-count, curated assortments — perfect for multi-cat households, flavor exploration and cost savings. Up to 86% moisture, added Vitamin E and no artificial colors or preservatives.

MSRP: $39.99

E: [email protected]
P: (661) 309-1235
W: fussiecat.com

PETS GLOBAL, INC. — BOOTH 3552
Zignature® Select Cuts with Super Grains Kangaroo Formula

Wild, humanely-sourced Australian kangaroo — a lean, novel protein rich in B12, DHA and iron — with nutrient-packed oats, millet, barley and flaxseed for balanced energy. Formulated without legumes, potatoes and soy. *Not available in California.

MSRP: $18.99 – $95.99

E: [email protected]
P: (661) 309-1235
W: zignature.com

PETS GLOBAL, INC. — BOOTH 3552
Fussie Cat Super Premium in Goat Milk Purees

Creamy, nutrient-rich purees with up to 86% moisture in a smooth texture — perfect as a topper or treat and crafted without grain for sensitive stomachs. Sunflower oil and Vitamin E to support skin, vision and immune health.

MSRP: $3.49

E: [email protected]
P: (661) 309-1235
W: fussiecat.com

W.F. YOUNG INC. — BOOTH 9457
Honest to Goodness Plant Snacks Limited Edition Howliday Treats

These limited edition Holiday-themed snacks from Honest to Goodness® are a guilt-free and festive way for pet parents to treat their dogs with healthy nutritious wholesome fruits and vegetables in a delicious all-natural biscuit.

MSRP: $5.99

E: [email protected]
P: (800) 628-9653
W: honest2goodness.com

W.F. YOUNG INC. — BOOTH 9457
Silver Honey® Skin & Coat Care Nourish & Soothe Shampoo with Odor Neutralizer and Leave-In Conditioner

Silver Honey® Skin & Coat Care Shampoo with Odor Neutralizer and Leave-In Conditioner will clean, nourish and soothe irritated skin, providing proactive skin care that bridges the gap between medical and natural grooming.

MSRP: $19.99

E: [email protected]
P: (800) 628-9653
W: silverhoney.com

PUPPINGTON — BOOTH 11372 EB
Collapsible Dog Water Bottle

Flip & serve for water-to-go anytime, anywhere. Puppington’s collapsible silicone dog water bottle is leak-proof, lightweight, BPA-free, car cup holder–friendly, dishwasher-safe and clips to go. Packs small. Expands to 18 oz. Available in 12 colors.

MSRP: $19.99

E: [email protected]
P: (646) 600-8319
W: puppington.co

PET-AG, INC. — BOOTH 10541
DYNE® Joint Health & Mobility Soft Chews

Dynamic Everyday — That’s the Dyne® Way. A premium joint health supplement for dogs for improved mobility and better movement — beyond glucosamine and chondroitin.

MSRP: $39.99

E: [email protected]
P: (800) 323-6878
W: petag.com

PISCES USA, LLC — BOOTH 7143
Aqua Natural Live Filter Media

Live colonized filter media jumpstarts the nitrogen cycle with beneficial bacteria, reducing cycling time by 90%. Establishes immediate biological filtration for healthier aquariums. Ideal for new setups, water changes or filter replacements.

MSRP: $12.99

E: [email protected]
P: (833) 274-7237
W: piscesusa.com

NATURAL BUDDY — BOOTH 4502
Natural Buddy Shampoo Line

No more dirty dogs! Our luxurious line of shampoos is formulated with naturally derived ingredients, effective to cleanse and nourish a dog’s skin and fur. Our tear-free shampoos are gentle, conditioning and smell great. 16oz.

MSRP: $15.99

E: [email protected]
P: (214) 708-1923
W: naturalbuddyproducts.com

CANOPHERA LLC — BOOTH 4370
Cat Toy – CocoBall

Our cat toy satisfies a feline’s natural desire to play. Made from 100% natural coconut husk fibers, provide a feline friend with scratchy, playful experiences adding the benefit of strengthening and cleaning their teeth.

MSRP: $5.99

E: [email protected]
P: (252) 626-8566
W: canophera.com

CANOPHERA LLC — BOOTH 4370
Sheep Horns – Standup Wooden Display

53-mixed size Sheep Horns come in our eye-catching, standup wooden display. Low in fat and high in protein, we sustainably source from rural communities where free-range farming is still practiced in a traditional way.

MSRP: $6.99 – $19.99

E: [email protected]
P: (252) 626-8566
W: canophera.com

CANOPHERA LLC — BOOTH 4370
Grade-A Red Deer Antlers – Standup Wooden Display

100-mixed size Red Deer Antler Wholes and Splits come in our eye-catching, standup wooden display. Our Antlers are packed with tasty marrow, filled with minerals and calcium that supports a dog’s joint health.

MSRP: $7.99 – $39.99

E: [email protected]
P: (252) 626-8566
W: canophera.com

UPROOT CLEAN — BOOTH 6359
Uproot Cleaner Mini+Pro Counter Display

The Uproot Clean Mini + Pro Counter Display is the perfect display to have at POS to help boost basket totals at checkout! It features two of our best-selling patented pet hair removal tools.

MSRP: $10.99 – $16.99

E: [email protected]
W: uprootcleanwholesale.com

UPROOT CLEAN — BOOTH 6359
Uproot Clean Floor Display

This best-selling display is the ultimate way to introduce your customers to pet hair management. Beautifully designed, it holds four tools; Uproot Cleaner Mini, Pro and Xtra for cleanup, plus our Deshedder rake!

MSRP: $10.99 – $49.99

E: [email protected]
W: uprootcleanwholesale.com

UPROOT CLEAN — BOOTH 6359
Uproot Cleaner Xtra

One best-selling pet hair carpet rake the Xtra; now with beautifully redesigned peek-a-boo packaging that allows customer to see up close the patented pet hair removal edge. Perfect for large rugs and full carpets!

MSRP: $49.99

E: [email protected]
W: uprootcleanwholesale.com

UPROOT CLEAN — BOOTH 6359
Washing Machine Cleaner Pro – With FurGUARD

Pet hair in the laundry is one of the biggest pain points for pet parents, until now! Washing Machine Cleaner Pro with FurGUARD helps deodorize, sanitize and flush out pet hair buildup from washing machines.

MSRP: $7.99 – $10.99

E: [email protected]
W: uprootcleanwholesale.com

UPROOT CLEAN — BOOTH 6359
Uproot Clean 6-1 Cordless Grooming Kit

Our newest innovation on our award winning Uproot Grooming Kit! This 6-1 version is cordless allowing for mess-free grooming anywhere, without being tethered to a power outlet. Rechargeable battery lasts up to 3 grooming sessions!

MSRP: $229.99

E: [email protected]
W: uprootcleanwholesale.com

SUPREME PETFOODS — BOOTH 4200
Selective Naturals Botanicals Rabbit Food

Indulge a rabbits’ natural instincts with our new, premium rabbit food. With a delicious blend of botanical herbs and featuring a variety of nugget shapes, every nibble promotes natural foraging behaviors and provides environmental enrichment.

MSRP: $19.79

E: [email protected]
P: 0044 1473823296
W: supremepetfoods.com

CHEWMATE — BOOTH 3968
Dual Action Toothbrush

An innovative idea! Introducing the Dual-Action Toothbrush-Toy by ChewMate™! It helps pet parents safely brush their dog’s teeth while also allowing their precious pets to brush and floss their own teeth when they bite into it!

MSRP: $19 – $21

E: [email protected]
P: (877) 677-5277
W: getchewmate.com

WEST PAW — BOOTH 3632
Rowdies Reunion

Who’s back and getting rowdy? These plush toys are super soft to the touch and with a mesh backing for durability and U.S. made Zogoflex chew zones. Made in Indonesia, sewn finished in Bozeman, Montana.

MSRP: $17.95 – $29.95

E: [email protected]
P: (406) 585-0505
W: westpaw.com

EVANGER’S DOG & CAT FOOD COMPANY — BOOTH 3711
Complements Grain Free Food for Dogs & Cats

Complements are excellent for pets with food sensitivities or allergies. They are naturally grain- and gluten-free and make a great complement to our Super Premium and Grain-Free dry foods.

MSRP: $1.85 – $2.89

P: (847) 537-0102
W: evangersdogfood.com

NATOO PET FOODS — BOOTH 2931
Peanut Butter Flavor Crunchy Biscuits

Natoo’s new Peanut Butter Flavor Crunchy Biscuits are grain-free, star-shaped treats made with real peanut butter, sweet potato, pumpkin and coconut oil, plus prebiotics to support digestion, immunity and overall canine wellness.

MSRP: $8.99

E: [email protected]
W: natoopetfoods.com

WOOF PET — BOOTH 3952
Pupsicle Doggy Dental Mix

No more fighting with pups to brush their teeth! This first-of-its-kind dental solution works with the Pupsicle to give a dog 20+ minutes of effortless tooth cleaning.

MSRP: $19.99

E: [email protected]
W: mywoof.com

It’s That Time of Year Again! Must See at Superzoo Part 2!

It’s That Time of Year Again! Must See at Superzoo Part 2!

SUPERZOO 2025 brings game-changing products that savvy retailers can’t afford to miss. This curated collection showcases revolutionary pet food formulations, cutting-edge grooming essentials and engaging toys that pets crave. These innovative debuts offer independent pet retailers the competitive edge needed to drive sales and build customer loyalty.