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Jim Dougherty Achieves Best-Seller Author Status

The inspirational story of unwavering perseverance and determination is now an Amazon Best Seller.




(PRESS RELEASE) SCOTTSDALE, AZ — Jim Dougherty, founder of PetSmart and Petsense by Tractor Supply, a U.S. Marine Veteran, winner of the World Pet Association’s Pet Industry Lifetime Achievement Award, and now, launches his newest book: Pet Project: How a simple idea transformed the pet industry forever.

Upon its release and solidifying its status as a must-read for aspiring entrepreneurs and pet lovers alike, “Pet Project” celebrates the enchanting world of human-animal bonds and the values of teamwork and leadership that it took to create 2 of the biggest retailers in the pet retail business category. In addition to securing top spots on Amazon’s coveted bestseller lists, Pet Project also hit #1 on the new release List for both Animal Care and Pets and Retailing Industry categories while also holding similar rankings on new release lists in Australia and the UK.

This extraordinary memoir gives an insightful look into the founding and subsequent success of PetSmart and Petsense by Tractor Supply. It takes readers through the journey of Jim Dougherty, entrepreneur and visionary, who transformed the pet industry and created a brand that celebrates the bond between people and their pets. In a collaborative effort to explain the resilience and determination of Jim Dougherty, this memoir includes 60+ interviews with pet industry executives, leaders, and professionals.

With resounding determination and a listening ear, Jim and his team started a one-stop shop that revolutionized the pet retail industry, providing pet lovers unparalleled access to premium products.

“I think Jim is a pioneer, and we all need pioneers to launch an idea,” stated Bob Moran, former PetSmart Chairman and CEO. “He was the father of the pet parent. It was fun to take Jim’s legacy to a higher level, but it would not have been possible without his original idea.”

The book is not just for pet lovers but anyone looking to discover the importance of resilience, determination, and customer-centric approaches to business.


Pet Project is an inspiring story of how one man’s vision and passion can change the world for the better. It is a must-read for anyone who loves pets or is interested in entrepreneurship. For more about Jim Dougherty and the “Pet Project,” please visit and Amazon, or get social with Jim on Instagram or LinkedIn.

About the Author

Jim Dougherty was born and raised in San Diego, CA and currently lives in Phoenix / Scottsdale, AZ. He is a U.S. Marine veteran and served in Vietnam. Jim is an entrepreneur in every sense of the word. He found a way to take vacant warehouses and grocery stores and turn them into a one-stop pet product wonderland. He realized pet owners wanted more than pet food and were willing to accommodate every need of their pets.



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At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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