(PRESS RELEASE) JLA Pets is collaborating with Sequential Brands Group to launch the Martha Stewart 2019 product line at Global Pet Expo. JLA is home to brands such Halo, Realtree, Mossy Oak, ID Design as well as Scotchgard, Scotchlite, Track & Tail, Friends Forever, Soft Touch and now Martha Stewart.
The JLA Pets strategic partners that visit booth 2825 at Global will receive a first look at the launch of Martha Stewart’s 2019 pet product line. The line will introduce the Bedford, Perry St. and Holiday collections, each committed to enhancing the importance of quality, fashion, and value between your pet and your home. These three Martha Stewart collections highlight the country farmhouse and urban lifestyles, as well as the holiday season.
“Having Martha Stewart as part of our brand strategy gives us a product with a household name that consumers at all levels can relate to,” says Kirsten Reid, VP of merchandising at JLA Pets. “She has a highly successful brand with tremendous awareness within the pet world that continues to grow and get stronger year after year.”
As a lifelong pet owner to over 350 animals to date, Stewart brings extensive knowledge to the partnership, providing design inspiration and product insight based on her experiences and the way she lives with her beloved pets. Many of Stewart’s pets have received awards and special recognition over the years. Most recently Stewart’s Chow Chow, Empress Qin, competed in the 143rd Westminster Kennel Club Dog Show for “Best of Breed” and is currently one of the top 10 Chow Chows in the country. Prior to Westminster, Empress Qin received two “Best of Breed” and two “Best of Opposite” ribbons in her last three shows.
Inspired by Stewart’s own country farmhouse, the Bedford collection incorporates details from the outdoors into the home. Functional and practical, this lifestyle embraces neutral color palettes, which act as the perfect backdrop to four seasons of color.
The Perry St. collection approaches urban lifestyle with a focus on high-end materials in a clean and modern take. Designed with precision and luxury in mind, this collection celebrates the balance of efficient, yet glamorous lifestyle that defines city life.
The Holiday collection signifies a cozy, warm and cheerful grouping of products that captures a traditional and fashionable look. Soft, thick and cozy fabrics round out the assortment that is sure to please in your home or to give as a gift.
marthastewart.com