(PRESS RELEASE) STREETSBORO, OH — Jolly Pets, an industry-leading brand known for crafting exceptionally durable, high-quality pet toys, announced an exciting new partnership with the UK-based brand Henry Wag to launch Jolly Pets Travel by Henry Wag to the U.S. market.
Henry Wag’s premium line of travel accessories is designed to enhance comfort and convenience for pets on the go. This partnership marks the first time Henry Wag’s well-regarded travel and outdoor gear will be available in United States, providing thoughtfully designed products such as car seat covers, portable hydration solutions, and other travel essentials that promote hygiene, comfort, and ease for pets and their families. This collection is a natural complement to Jolly Pets’ play-driven product line, allowing pet parents to support both play and practical care.
“This collaboration is more than a business opportunity—it’s a chance to deliver even more enriching experiences to pets everywhere,” said Louisa Marvin, Marketing Director at Jolly Pets. “By aligning our efforts, we’re offering pet families smart, functional, and joyful products that support healthy play and travel.”
Grant Rogers, CEO of Henry Wag, expressed his enthusiasm adding, “We are thrilled to collaborate with Jolly Pets to introduce Henry Wag’s innovative travel range to pet owners in the U.S. Jolly Pets’ strong retail network and trusted brand make them the perfect partner to expand our high-quality pet travel solutions to a wider audience.”
This collaboration marks a significant milestone in Jolly Pets’ ongoing mission to bring joy to pets and their people through intentional, engaging, and purposeful products. Henry Wag’s products are now available through Jolly Pets’ extensive retail network and online. To learn more, please visit www.JollyPets.com.
About Jolly Pets
Founded in 1994 in Northeast Ohio, Jolly Pets manufactures dog toys for all breeds and sizes. Its focus has always been on the happiness and health of your pet. It is the umbrella company for Kitty Kasas and Horsemen’s Pride. Its philanthropic arm, Jolly Rescues, works with shelters nationwide to help promote their adoptable dogs, provide them with supplies, and raise awareness about the importance of adopting shelter dogs. The made-in-the-USA product line is available in brick-and-mortar stores, including Tractor Supply Company, Petco, Pet Supplies Plus, PetSmart, and online at Amazon, Chewy, and more. For further information, visit www.JollyPets.com.
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About Tenth Avenue Holdings
Tenth Avenue Holdings, LLC (TAH) is a privately held, diversified holding company based in New York City that operates and invests in privately and publicly held businesses. It is the parent company of Tenth Avenue Commerce, LLC (TAC). TAH was founded in 2008 to combine the founders’ close friendships with a shared desire to build an entity with enduring value. The company’s passion is for long-term value creation rooted in relationships with founders and operators. TAH’s current portfolio of private holdings and brands includes Barker Beds, Bronx Brewery, Brook & York, Caulipower, E- Garderobe, EQL by Kerrits, Eve’s Addiction, FaceVase, fromyouflowers.com, H.Bloom, Horsemen’s Pride, Jolly Pets, Kerrits, Kitty Kasas, Lula’s Garden, Oughton, PackIt, sendflowers.com, The Gift Basket Store, Under Your Skin. For more information, visit www.TenAve.com.
About Henry Wag
Henry Wag is a UK-based pet brand known for developing products to improve the health and wellbeing of pets and owners. The range is conceived by Grant Rogers, son of a dairy farmer and product designer, and is a result of active rural living with dogs, 3 daughters and all the muddy wet challenges this presents. All the products are designed to offer solutions to the problems experienced in rural living and are presented in aspirational lifestyle branding to appeal not only to owners with a rural lifestyle, but to also to those who aspire to country living.
