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K. Sutherland PR Welcomes Three New Clients

They are EverAfter, Hiddin, and Shed Defender.




(PRESS RELEASE) RENO, NV — Kerry Sutherland, founder of boutique pet industry PR firm, K. Sutherland PR, announced that the agency has been retained by three new clients: EverAfter, Hiddin, and Shed Defender.

“After celebrating our 10th anniversary earlier this year, I’m thrilled to be entering the next decade during a period of such exciting agency growth, and welcoming this fun collection of innovative pet product brands,” Sutherland said.

EverAfter, which made its company debut earlier this year, provides customers with a vibrant, abstract, one-of-a-kind pet memorial art piece using the chemistry found within their pets’ cremated ashes. Using their proprietary Essence of Life Process  which takes high-resolution digital images of the microscopic crystals that are formed from the chemistry contained in a pet’s ashes, each art piece is 100% unique to each individual pet, and no two images are the same. This is not a painting, or an artist’s interpretation of a pet’s life. It’s a scientific “fingerprint” of their unique characteristics and molecular makeup. Perfect for loving pet parents coping with the loss of a pet, EverAfter’s simple online ordering process also makes it a great gift for family and loved ones who have lost a pet. K. Sutherland PR has been selected to oversee all aspects of the company’s public relations strategy.

K. Sutherland PR also welcomes new client, Hiddin, who has retained the agency specifically for on-going social media strategy, content, influencer campaigns and platform management.

Envisioned and created by interior designer, Tracey Butler, also the founder of Clear Home Design, Hiddin was born from the idea that pet products don’t have to be unattractive to be functional, creating a line of clear acrylic pet products. Hiddin allows owners to beautifully blend their pets and pet products into their home, by preserving the interior aesthetic of the home and the happiness of our pets. Hiddin offers of functional, clear acrylic products, including pet gates, crates, feeders, and much more.

Shed Defender, best-known for its dog onesies offering multiple benefits, has also joined K. Sutherland PR’s client list. The Shed Defender onesies are made in “Shed-Tex” durable, fully recyclable fabric offering an effective solution to excessive shedding and containing unwanted dog hair. The onesies can also be used for support after surgery as a veterinarian-approved, safe alternative to the traditional cone. The onesie’s enormous popularity has spurred continued growth, and the company has recently expanded its offerings to also include products from shed-defending shampoos, skin and coat conditioners, to soft chew supplements, anxiety relief products, leashes and much more. Shed Defender is on a mission to help pets and their owners live happier, healthier life together, and K. Sutherland PR has been retained to oversee all aspects of the company’s public relations strategy.


“Each of these new clients are a great match for our agency,” Sutherland added. “We can’t wait to bring their unique stories to media and ultimately pet owners nationwide and online.”

Founded in 2012, K. Sutherland PR is a full-service, boutique firm that offers a comprehensive and personal approach to modern public relations. The agency’s clients include a diverse mix of lifestyle, travel, pet, healthcare and corporate brands. Based in Reno, Nevada, the agency represents some of the most well-known pet industry brands worldwide. The agency’s clients have been featured in pet and major general consumer media outlets such as People Magazine, Entrepreneur, Forbes, Wall Street Journal, CNN, FOX News Channel, Woman’s Day, Good Housekeeping, the TODAY Show, Good Morning America, Huffington Post and many more.

For more information about K. Sutherland PR, the agency’s pet industry experience, services, and team, please visit To contact Kerry Sutherland directly, email



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