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Longevity Raw Launches New Healthy Treats!




(PRESS RELEASE) LITTLE FALLS, NJ – Longevity Raw Pet Food has just launched its new line of healthy treats for dogs. Using the same functional, immune-system supporting recipe as Longevity Raw Pet Food, Raw Bites are gently dehydrated treats that offer flavor and crunch without compromising on nutritional quality. As with their food line, the ingredients in Longevity Raw Bites include grassfed and pastured proteins, non-GMO local fruits and vegetables, as well as green tripe, medicinal mushrooms, and superfoods such as garlic and tomatoes (for lycopene). Raw Bites are currently available in four varieties: Nourishing Beef, Savory Chicken, Just Green Tripe, and Wholesome Turkey.

Longevity was created by long-time Little Falls, NJ holistic veterinarian Dr. Gerald Buchoff (Dr. B) whose passion for keeping pets healthy is well known.  Dr. Buchoff formulated Longevity to fulfill his life-long desire to improve the health of dogs and cats through a nutrient-rich diet of raw, healthy food.  “After many years of treating pets with conditions from digestive and skin disorders to diabetes and cancer, I wanted to get to the source of many of these issues,” said Dr. Gerald Buchoff.  “Pets fed a raw diet are remarkably healthier with increased energy, mobility, and overall wellness.”  

“Our Longevity Raw Bites offer a treat that is packed with nutrients and made from premium ingredients, without fillers and additives,” explains Dr. B. “We wanted to give our customers a treat option that met our high standards for quality.”

Both Longevity Raw Pet Food and Raw Bites treats are available through independent retailers and online at the Longevity website. To learn more about Longevity, visit their website or follow Longevity on Facebook at




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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