Brainstorms

Major Publicity is Just a Name-Change Away

Published

8 years ago

February 16, 2017

PETS+ Staff

Heard of “Cedric the Entertainer”? While Cedric certainly a funny guy, his name was a bold statement of intent that helped him stand out from other similarly funny guys. You could benefit from a similar approach.

How? (OK, deep breath.)

Change your last name to the type of animal you specialize in. It could be “Dog” or “Bulldog” or “Cat” or “Bobtail” … or even “Boa” if you deal in exotic snakes.)

You’d definitely get tons of local news coverage.

Not ready for such a drastic and lasting change? Then do it informally: Print it on your business cards, use it to answer the phone (“Hi, this is Steve Boa.”), etc.

Oh, and if you choose to go the legal name-change route, tell us!

This article originally appeared in the March-April 2017 edition of PETS+.

click to Comment(Comment)

P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.