(PRESS RELEASE) CHICAGO — Matrix Partners, a full-service marketing agency dedicated exclusively to the pet products industry, announced that co-founders Don Tomala and Dennis Abelson have been appointed Co-CEOs. In their new roles, the pair will continue leading client initiatives while driving new business development and setting the vision for the agency’s future.
According to Tomala, “This marks the start of a new chapter for Matrix Partners, one that combines visionary leadership with expanded expertise so we can keep driving meaningful results and lasting growth for our clients.”
For over three decades, Matrix Partners has been a trusted partner to emerging and established pet brands, helping them launch, reposition and thrive in a competitive market. Tomala’s career encompasses positions in Finance, Brand and General Management at the Quaker Oats Company and Sara Lee. He has played a pivotal role in shaping iconic pet brands including Kibbles ‘n Bits, Stella & Chewy’s, sWheat Scoop and Charlee Bear dog treats, to name a few. Abelson, whose experience spans senior roles at four leading Chicago advertising agencies, has created award-winning national campaigns for iconic companies such as Kellogg’s, Nestlé, KFC, Heinz and Procter & Gamble.
Leveraging decades of consumer products marketing experience, Matrix’s talented team works with clients to define objectives and provide strategic expertise in brand positioning, package design, web development, public relations, social media and more. In a competitive landscape like pet products, the agency understands the importance of effectively differentiating a brand and authentically communicating its distinct consumer benefits across all platforms. That’s why Matrix has continued to thrive as a trusted marketing partner for over 30 years.
With a proven legacy, visionary leadership and a track record of building some of the most recognizable pet brands, Matrix Partners is inviting forward-thinking companies to partner with the agency to drive growth, innovation and lasting consumer loyalty.
Learn how Matrix Partners builds standout pet brands through award-winning strategy and design at Matrix1.com.
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About Matrix Partners
Matrix Partners is a full-service marketing agency devoted exclusively to the pet product industry. For over 30 years, the Chicago-based team has helped bring some of the most beloved pet care brands to life, guiding them from concept to shelf with strategic insight, data-driven strategy and standout creative. The agency has played a pivotal role in shaping iconic pet brands including Kibbles ’n Bits, Stella & Chewy’s, sWheat Scoop, and Charlee Bear, among many others.
Recognized for award-winning work, the agency has earned honors from the Hermes Creative Awards, Effie Awards, Graphic Design USA, dotCOMM Awards, and AVA Design Awards. Discover how Matrix Partners builds brands pet parents love and trust at Matrix1.com.
