From innovative material to pet health pioneer, see how NPIC continues to transform dog treats.

As every pet products retailer knows, pet treats are a big part of their everyday business. Pet parents are always looking for ways to entice and excite their four-legged friends and NPIC, one of the most innovative pet treat companies in the business, knows the importance of bringing new and exciting treats to market.

It’s been a remarkable journey for the company. NPIC’s product development journey began in Plano, Texas in 1996, when its founders made an exciting discovery while developing natural, biodegradable alternatives to plastic using vegetable proteins. This breakthrough research revealed something unexpected – these proteins could create fully digestible dog bones, opening a whole new world of possibilities for pet treats.

This discovery sparked the creation of N-Bone® in 1998, marking a significant milestone as one of the first completely edible dog bones on the market. These innovative treats ditched indigestible materials in favor of functional ingredients that delivered real nutritional benefits.

Today, famous for its unique N-Bone® Puppy Teething Rings and Get Naked® Functional Pet Treats, NPIC continues to push the boundaries of pet treat innovation. Through rigorous safety standards and dynamic research, the company continues to develop exciting new products designed to appear to both pets and pet parents. Here are some of the new N-Bone® products that will launch in 2025:

Taste Twists for N-Bone® Puppy Teething Rings

N-Bone® Puppy Teething Rings celebrate the product’s Texas origins with four new Tex-Mex flavors: BBQ Pulled Pork, Burnt Ends, Chicken Fajitas and Queso Con Carne.

Get ready for a taste of the Lone Star State! NPIC’s limited-edition “Taste of Texas” Puppy Teething Rings bring local flavors to life with bold options like BBQ Pulled Pork, Burnt Ends, Chicken Fajitas, and Queso Con Carne. These specially designed treats make teething time more enjoyable for puppies while delivering the quality nutrition they need.

Introducing N-Bone® Mega-Bone

N-Bone® Mega-Bone is the newest product from NPIC. Highly digestible, it’s also rawhide-free. Available in Cheeseburger, Loaded Mac N’ Cheese, Peanut Butter & Jelly and Blueberry-Pumpkin Muffin flavors

Big dogs, meet your new favorite treat! The Mega-Bone delivers a superior chewing experience with flavors that sound good enough for humans – Cheeseburger, Loaded Mac ‘n’ Cheese, PB&J, and Pumpkin & Blueberry Muffin. These rawhide-free treats prove that healthy can be delicious, featuring a clean ingredient list free from artificial ingredients, animal meals, wheat, corn, and soy.

New Flavors for N-Bone® Flossta

N-Bone Flossta, the award-winning dental chew,
is now available in two new favors: Peanut Butter and Pumpkin.

Innovation meets oral health in NPIC’s award-winning Flossta line, which recently captured the 2024 DOG TREAT INNOVATION OF THE YEAR award. This breakthrough dental chew features an ingenious floss-like design that gets between teeth while harnessing the natural power of parsley and fennel. The exciting new Peanut Butter and Pumpkin flavors add even more options to this groundbreaking treat line.