Headlines National Vet-Management Company Rebrands Published 3 years ago on March 5, 2018 By PETS+ Staff Share Tweet It has a new name and logo. AUSTIN, TX – National veterinary management group Pathway has announced a rebrand to Pathway Vet Alliance. As part of the rebrand process, Pathway is adopting a new logo, color palette, typeface and website as well as a streamlined brand system, according to a press release. “The revamped brand identity fortifies Pathway’s position as a “change agent for good” in the veterinary industry and elevates the company’s focus on providing personalized management support and tooling to veterinary practices across the U.S.,” the release stated. Dr. Stephen Hadley, CEO of Pathway Vet Alliance, said, “Our company has always been deeply passionate about inspiring positive change for our partners, the veterinary industry and beyond. This rebrand is an amazing opportunity to better communicate our company culture and values.” Advertisement Pathway is rolling out its newly revamped company identity at the 90th Annual Western Veterinary Conference from March 4-8 at the Mandalay Bay Convention Center in Las Vegas. Pathway is a sponsor of the event and will be located at booth 1008 during the five-day conference. In 2017, Pathway grew organically and by acquisition, adding nearly 100 hospitals for a total of more than 125 locations throughout the U.S. Additionally, the company added over 800 employees, growing to more than 2,500 employees in total. Earlier this year, Pathway relocated its support team to an open-style office space within the historic Seaholm Power Plant in downtown Austin, TX. The new space is over four times as large as Pathway’s previous office and “will accommodate the rapid growth the company experienced throughout 2017 and the projected growth for 2018,” the company said in a January press release. Related Topics:Pathwayveterinarian click to Comment(Comment) Advertisement You may like Rarebreed Raises $36M to Support Veterinary Care Vet Telemedicine Firm Raises $2M Veterinary Clinics and Retail Stores Unite to Combat E-Commerce Competition, Report Explains Promoted Headlines Let’s Hear it for the Comfort Zone Tall Tails Category Spotlight: Terry Naturally® Animal Health Category Spotlight: eTailPet Advertisement Latest Trending Videos Photo Gallery1 hour ago LOL at These Pet Industry Bernie Memes Press Releases2 days ago Two Companies from Bend Oregon Team Up for the 2021 Stage Stop Sled Dog Race Press Releases2 days ago New Tiki Cat Grill Pate Wet Cat Food Features Real Fish & Seafood Recipes in Broth Headlines4 days ago Open Farm Receives $65M in Private Equity Investment Photo Gallery1 week ago How Indie Pet Stores Are Celebrating — and Selling — Valentine’s Day Press Releases1 week ago Lightspeed Launches Supplier Network for Independent Retailers Trace's Store School2 months ago Video: Trace’s Store School: How to Build Community — and Grow Revenue — with Other Businesses Trace's Store School2 months ago Video: Trace’s Store School: Get Ready for Black Friday and Small-Business Saturday Trace's Store School2 months ago Video: Trace’s Store School Teaches You How to Start a Produce Co-Op for Pets Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular Headlines4 days ago Open Farm Receives $65M in Private Equity Investment Photo Gallery1 week ago How Indie Pet Stores Are Celebrating — and Selling — Valentine’s Day Press Releases1 week ago Lightspeed Launches Supplier Network for Independent Retailers Columns1 week ago Shelf Appeal: 5 Things to Consider When Choosing Products for Your Pet Store Hot Sellers1 week ago Holiday Toys, Bird Perches and Spa Treatments Among the Hot Sellers for November Headlines5 days ago Mars Petcare Plans $145M Expansion in Arkansas Press Releases1 week ago Coastal Pet Institutes Authorized Seller Policy Ask PETS+1 week ago What Do You Do When Employees from Other Pet Stores Come Into Your Store?